Sheel G. Email & Phone Number

With over 10 years of marketing experience in both advertising agencies and on client-side marketing teams in the United States and Canada, I have demonstrated experience in strategic marketing planning and campaign execution for financial services and multi-sport games.A native Montrealer currently located in Toronto, I am a bilingual professional with a Master of Science degree (King's College London) and a Bachelor of Commerce degree (McGill University), both in Marketing. I am a process-oriented self-starter who excels in fast-paced cross-functional teams.Having grown up as a competitive figure skater who continues to compete in the sport today, I strive for constant improvement and enjoy pushing myself both in the office and on the ice. Being an athlete with a personal interest in improving financial literacy, and as an avid traveler, I continue to seek opportunities to develop my marketing career in the travel, financial services (banking, FinTech, accounting, insurance, etc.) and sports sectors.

Listed skills include Leadership, Microsoft Office, Teamwork, International Business, and 9 others.

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  Manager, Wealth Marketing

  Homeequity Bank

  Apr 2024 - Present - Toronto, Ontario, Canada

  I work closely with the Wealth sales team to drive marketing strategies and programs and execute deliverables that support the growth of HomeEquity Bank’s Wealth business. In this role, I: - Develop and execute marketing campaigns that support the bank's Wealth business across multiple channels, which could include: - Digital, including website and email campaigns - Print, including the development of customer and partner-facing marketing collateral - Face-to-face… Show more I work closely with the Wealth sales team to drive marketing strategies and programs and execute deliverables that support the growth of HomeEquity Bank’s Wealth business. In this role, I: - Develop and execute marketing campaigns that support the bank's Wealth business across multiple channels, which could include: - Digital, including website and email campaigns - Print, including the development of customer and partner-facing marketing collateral - Face-to-face, including tradeshows and other events - Liaise with Wealth partners to understand their needs to develop effective marketing campaigns - Work with Wealth Sales to prioritize the development of marketing material and sales collateral - Ensure compliance with all applicable regulations for all Wealth marketing activities - Support the management of the Wealth marketing budget, including the review of monthly costs and forecasts to ensure spending is on track Show less