Sheel Shah Email & Phone Number

New York, Ny, Us

Responsible for growing the Enthusiast & Wellness portfolio across all functions including P&L management. Brands include Oprah Daily, Men’s Health, Women’s Health, Popular Mechanics, Runner’s World, and more. Developed and implemented a strategy that refocuses our product and brand on creating differentiated consumer value for an enthusiast audience.Evolved our legacy ad-supported business model to a consumer driven business driving over nine-figures of diversified revenue; reinstating them to a position of long-term growth. Developed the Oprah Insider community platform; a destination for inspiration and expansions connecting members with each other and other thought leaders. Launched Hearst Magazines’ fitness Subscription Video On Demand (SVOD) service, overseeing branding, design, content development, UI/UX, and marketing, resulting in over 400 training programs and 50% YoY growth.

New York, Ny, Us

As the Leader of our Consumer Products & Partnerships groups, I developed our e-commerce, brand licensing, digital subscription, and global partnerships business across all Hearst Magazine brands.Built our first direct-to-consumer e-commerce marketplace that leveraged brand credibility and organic audience acquisition to build a highly profitable products & subscriptions business. Grew our brand licensing business by 50% over 3 years by transforming the business strategy from high volume deal flow to larger strategic partnerships with retail distribution.

New York, Ny, Us

Director, Growth & Innovation - 06/2016-06/2017

New York, Ny, Us

-Founding member of BuzzFeed's commerce team. -Helped build the strategy & org for both affiliate & merchandising. -Drove exponential growth for a new revenue stream within 6 months.

New York, Ny, Us

- Provide strong problem solving leadership related to shaping strategic focus and operational approach for emerging business initiatives. - Lead insightful recommendations on strategic direction and specific project opportunities that can positively influence the business.- Develop rapport and deep knowledge of all business operations teams to maintain alignment, facilitate coordination, and connect impacted stakeholders across the organization.

Ny, Ny, Us

- Build and develop key account/category strategy through proactive, thoughtful social strategies that position LocalResponse as a unique partner, while complementing client’s traditional marketing efforts.- Partner with the management team to ensure cross functional, company-wide strategic initiatives are successfully executed upon. - Provide thought leadership on high-level pitches, lunch and learns, innovation days, by bringing a wealth of knowledge about the industry, new products, best practices, historical performance, etc.- Lead development of sponsorship opportunities that provide brands with attractive packages during hot media dates such as the Superbowl, Black Friday, etc. - Manage the LocalResponse Planning Team that processes, and coordinates the on-time delivery of sales decks and client proposals.

New York, Ny, Us

- Worked with sales professionals to develop proposals, provide deal evaluations, sales negotiations, revisions and follow-up.- Partnered with Sellers, Account Managers, Strategists and Business Analysts to optimize campaign performance by recommending adjustments to inventory and creative components of the campaign. - Developed innovative alternatives to existing deals or campaigns and communicate with partners and appropriate internal departments on these initiatives.