Sheena Archer Email & Phone Number

I facilitate the execution of strategic priorities by working collaboratively with Leadership teams across our group of companies. I help guide our businesses in profitable organic growth through operating improvements, strategic planning, and new product initiatives. Utilizing the Volaris buy-and-hold forever philosophy, I also focus on increasing revenue and value through strategic, acquired growth. I am experienced with the full M&A lifecycle from initiating first contact with… Show more I facilitate the execution of strategic priorities by working collaboratively with Leadership teams across our group of companies. I help guide our businesses in profitable organic growth through operating improvements, strategic planning, and new product initiatives. Utilizing the Volaris buy-and-hold forever philosophy, I also focus on increasing revenue and value through strategic, acquired growth. I am experienced with the full M&A lifecycle from initiating first contact with potential sellers through IO, LOI, Due Diligence, and post-close integration. I’ve been a key team member in achieving the strategic acquisitions of Charity Dynamics, Metafile Information Systems, Artsystems, ArtBinder, and ClickDimensions, Show less

I provided expertise to business leaders during the early stages of their acquisition, managing onboarding and integration of business processes and functions. I collaborated with newly acquired managers and directors to share best practices, create change management and communication programs, provide training, and implement process improvements in preparation for future growth.

New York City Area

As a member of the Leadership Team at Gallery Systems, I worked cross-functionally in all areas of the business, and contributed to direction-setting and decision-making for the company. I was responsible for achieving growth targets and managing people to inspire peak performance. I worked closely with Product Management and consulted on M&A, helping new acquisitions build their marketing functions. In my role as Director of Marketing, I was responsible for strategizing and… Show more As a member of the Leadership Team at Gallery Systems, I worked cross-functionally in all areas of the business, and contributed to direction-setting and decision-making for the company. I was responsible for achieving growth targets and managing people to inspire peak performance. I worked closely with Product Management and consulted on M&A, helping new acquisitions build their marketing functions. In my role as Director of Marketing, I was responsible for strategizing and implementing global marketing programs. I specialized in the development of marketing automation, inbound and content marketing strategies. I led the Marketing team, and worked in tandem with sales to increase the sales pipeline and drive organic growth. Show less

Greater Philadelphia Area

As Marketing Manager at AssetWorks, I created an innovative inbound marketing program, including long-term lead nurturing for diverse verticals in the fleet management sector and directed the use of Marketo marketing automation software and Salesforce CRM. I used my 10+ years of fleet management experience to provide strategic direction and marketing plans for AssetWorks‘ core products, as well as managing marketing efforts for new initiatives, markets and products. I also provided graphic… Show more As Marketing Manager at AssetWorks, I created an innovative inbound marketing program, including long-term lead nurturing for diverse verticals in the fleet management sector and directed the use of Marketo marketing automation software and Salesforce CRM. I used my 10+ years of fleet management experience to provide strategic direction and marketing plans for AssetWorks‘ core products, as well as managing marketing efforts for new initiatives, markets and products. I also provided graphic design, writing, editing, creative direction and data analysis and reporting. Show less

Calgary, Canada Area

In my position as Marketing Manager at Mentor Engineering, I was responsible for developing and executing marketing strategies, managing a team of writers, designers and multimedia developers, and leading the ongoing evolution and growth of the marketing department. I implemented strategic marketing plans for over half a dozen vertical markets, including public transit, oil and gas fieldservice, and taxi companies. I also managed the marketing of nearly twenty distinct product offerings and… Show more In my position as Marketing Manager at Mentor Engineering, I was responsible for developing and executing marketing strategies, managing a team of writers, designers and multimedia developers, and leading the ongoing evolution and growth of the marketing department. I implemented strategic marketing plans for over half a dozen vertical markets, including public transit, oil and gas fieldservice, and taxi companies. I also managed the marketing of nearly twenty distinct product offerings and produced compelling company and product competitive positioning. Show less

Calgary, Canada Area

As a Senior Graphic Designer in the Marketing department at Mentor Engineering, I was responsible for providing graphic design services across a wide range of design disciplines including branding, corporate identity, advertising, user interface design for software products, website design, and large-scale tradeshow graphics.

Calgary, Canada Area

I was a founding partner at TriDesigns, responsible for overseeing the business, sales and account management. We delivered marketing and graphic design services to a variety of clients including, Hockey Canada, University of Calgary CME, The Acupuncture and Health Centre, and the Alberta Adolescent Recovery Centre (AARC). The deliverables included a strong focus on building corporate identity and branding for small businesses, along with marketing and promotional content creation.

Bachelor Of Fine Arts (B.F.A.) With Distinction, Drawing

Diploma Graphic And Multimedia Design, Graphic Design