Marketing Simplification Expertise ➤ Excel in Challenging Environments ➤ Vision & Strategy DefinitionI am more than just an expert in product marketing and branding. I am also a highly strategic thinker who is able to take business to the next level through the creation and launch of programs that drive awareness, deliver value, and increase profitability. I pride myself on building and inspiring teams that are focused on accountability for results. Equally noteworthy, I have a strong sales background, which serves as a positive complement to my marketing acumen and has resulted in positive changes in the way products are presented to our customers and consumers.Some of my core competencies include:✔High-Performing Team Development✔Business to Consumer (B2C) Marketing✔ Business to Business (B2B) Marketing✔ Business to Business to Consumer (B2B2C) Marketing✔ Digital Marketing / Direct to Consumer Lead Generation✔ Sales Development & Execution✔ Customer Relationship Management✔ Strategic Program Development✔ New Business Development✔ Public Relations/Corporate Communication Programs✔ Brand Building Strategies
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Chief Clinical OfficerWsaudiology Oct 2024 - PresentLynge, Singapore, DkAs the Chief Clinical Officer for WSA US, I spearhead strategic initiatives to drive business growth across our portfolio of companies. My key responsibilities include:Leading our Government Services team to expand our footprint in the public sectorAdvocating for hearing care professionals and patients to ensure their needs remain at the forefront of our missionEstablishing WSA as a thought leader in the hearing healthcare industryIdentifying and pursuing new business opportunities to fuel our continued expansionCollaborating with cross-functional teams to enhance our clinical offerings and servicesIn this role, I leverage my clinical expertise and industry knowledge to shape the future of hearing care in the United States, driving innovation and excellence across WSA's operations.
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Chief Marketing Officer, Us And Head Of Marketing, Americas At Ws AudiologyWsaudiology Nov 2022 - Oct 2024Lynge, Singapore, Dk
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Chief Marketing Officer, UsWsaudiology Mar 2022 - Dec 2022Lynge, Singapore, Dk
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Chief Marketing Officer, Wholesale UsaWsaudiology Jan 2020 - Mar 2022Lynge, Singapore, DkThe CMO, US Wholesale, reporting directly to the CEO, US Wholesale oversees the planning, development and execution of marketing and branding initiatives, as well as, professional education, across WS Audiology wholesale brands for B2B, B2B2C and B2C segments. The Head of Marketing's primary responsibility is to generate revenue by increasing sales through successful cross-channel marketing by driving product and practice development, brand positioning, promotion and market analysis to capture market share.
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Vice President, Global Marketing DevelopmentWsaudiology Aug 2019 - Jan 2020Lynge, Singapore, DkLaunch management and Trade Marketing: • Trade Marketing accountability over EMEA and Asia-Pacific regions; manage the complexity of the regions, drive strategy creation & alignment with key stakeholders, standardize trade marketing approach, drive optimization of tools and costs, provide centralized regional view for the key internal forums.• Develops the Global Trade Marketing vision, strategy and in-market execution plans for the region in scope• Leads the development of Trade Marketing programs & initiatives meant to accelerate local customer partnerships, sales and brand awareness• Identifies global and local trade marketing opportunities to increase sales and brand exposure • Leads the definition of processes and workflows relevant for shaping the Trade Marketing function into a pillar of growth• Rolls out best practices and ensure replication with pride across other markets• Aligns and puts in place measurement systems and KPI tracking for the trade marketing initiatives• Role-models the excellent collaboration between Marketing and Sales at Global and Local level
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Vice President, MarketingOticon Usa 2009 - Jun 2019Somerset, Nj, UsContribute as a key member of US executive management team for the oldest hearing aid manufacturer in the world and a recognized leader in cutting-edge technology used by millions of individuals with hearing impairment. Manage and report on a multi-million dollar marketing budget and lead 32 staff.■ Establish and lead execution of strategic marketing vision on behalf of Oticon, Inc., including collaborating closely with Denmark parent to define 5-year product development roadmap. ■ Lead development B2B, B2C, and B2B2C marketing and branding efforts. Propose, develop, manage, execute, and measure marketing strategies and tactics to support increasing growth of core products through multiple distribution channels.■ Solicit/collect, interpret, and translate client and consumer insights and market intelligence into unique marketing plans that drive product adoption and growth in US market. -
Pediatrics Divisional ManagerOticon Usa 2004 - 2009Somerset, Nj, UsEstablished Oticon Pediatrics as a distinct brand and valuable single source for optimal solutions for children with hearing loss. Led introduction of the first hearing device designed exclusively children and significantly grew Oticon's ability to meet the unique needs of hearing care professionals serving pediatric patients.• Increased sales staff 150% within two year period as a result of 24% annual growth in sales. • Managed, motivated, and inspired sales staff of 10 account managers, 2 pediatric audiologists, marketing manager, and 4 customer service representatives. • Successfully surpassed program targets and sales goals, resulting in winning 2008 Sales Team of the Year.
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Sales RepresentativeEli Lilly And Company 2003 - 2004Indianapolis, Indiana, UsAchieved key business results in primary care territory. Promoted ADHD and anti-depression products to healthcare professionals in primary care setting. Conducted analyses on product & market trends.Developed & executed territory business plans. Coordinated efforts with territory partners in a team environment. -
Product Marketing ManagerOticon Inc 2001 - 2003Somerset, Nj, UsManaged all aspects of the product offering in the U.S. premium hearing aid market (four product lines)Collaborated with executive team on sales forecasts and budgets; managed 60% of the marketing budget. Led cross functional teams for product introductions.• Increased sales over 20% during a two year time period in a flat market.• Analyzed market environment and developed marketing strategies to competitively position products through differentiation.• Served as a liaison to communicate U.S. product needs to Danish parent company.
Sheena D. Oliver Education Details
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Fox School Of Business At Temple UniversityMarketing -
Pennsylvania College Of OptometryAudiology
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University Of PittsburghAudiology
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Temple UniversityCommunication Sciences And Disorders
Frequently Asked Questions about Sheena D. Oliver
What company does Sheena D. Oliver work for?
Sheena D. Oliver works for Wsaudiology
What is Sheena D. Oliver's role at the current company?
Sheena D. Oliver's current role is Chief Clinical Officer, US, WS Audiology.
What schools did Sheena D. Oliver attend?
Sheena D. Oliver attended Fox School Of Business At Temple University, Pennsylvania College Of Optometry, University Of Pittsburgh, Temple University.
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