Sheena Fronk Email & Phone Number

Columbus, US

• Worked with more than 10 clients to create compelling blog posts, website content, social media posts, case studies, ebooks, email marketing efforts, and other marketing/sales collateral
• Produce original, creative content for marketing materials
• Write copy for online content, adhering to clients' overarching brand identity and personality
• Customize brand message to reach and capture target audience interest and drive engagement
• Present clients with unique copy options based on overall marketing objectivesNiche: Collaboration tools, SaaS, B2B tech, recruiting, technology, SMB.Previous and existing clients include Amazon, Cisco, Handshake.

San Francisco, California, US

• Build audience personas based on market research and customer interviews
• Map the customer journey to better align content
• Review and edit all social media content
• Conduct regular content audits
• Create and execute content strategies
• Create and execute email marketing campaigns, including onboarding

San Jose, CA, US

• Established and maintained voice and tone guidelines
• Increased traffic to Essentials site by 51% (in a quarter)
• Drove 300% increase in traffic to What’s New landing page (from March to April)
• Drove up to 36% increased feature usage through email campaign
• Wrote Customer Success story and used as foundation for sharing CS story
• Worked with content team to create comprehensive style guide and terms sheet to be used across organization

San Jose, CA, US

• Drafted, wrote, and edited engaging content in Figma that spanned every touchpoint in customer lifecycle, including adoption-driven content
• Wrote copy for landing pages, campaign emails, blog posts, press releases, infographics, video scripts, and ebooks under deadline pressure with exciting, captivating, and authentic approach
• Collaborated with cross-functional teams to create content that informed product use, drove adoption
• Acted as voice and tone expert and brand storyteller
• Proofread copy and ensured all copy was error-free
• Maintained writing readability, accessibility, and inclusivity standards

Boca Raton, Florida, US

• Researched and wrote blog posts about app development, mobile strategy, and other tech-related topics
• Worked with Senior Technical Consultant to generate content ideas
• Completed thorough research into assigned topics
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
• Developed copy while maintaining brand voice
• Coordinated with subject matter experts for interviews and topic generation

Doraville, GA, US

• Updated product descriptions for gas-phase filters and equipment, both in print documents and on website
• Rewrote homepage copy for Purafil.com using WordPress
• Developed copy for quarterly newsletter, all email marketing campaigns to distributors
• Contributed to company blog and internal network platform
• Topics included gas phase filtration, air filtration, effects of unclean air, toxic gas releases
• Wrote B2B copy for marketing collateral, including one-pagers, product descriptions, industry vertical brochures, social media

• Quality assurance efforts for newly launched websites and marketplaces included link testing, assessing copy needs, testing site functionality
• Wrote 125+ product listings per week for large bike retailers, speaker brands, healthcare, beverage carriers, standing desk companies
• Wrote B2C copy, designed, launched email marketing campaigns for speaker brands
• Updated website copy, wrote new copy for more than 10 clients across industries
• Wrote, designed, launched cart abandonment emails for clients with average of 25% saved carts. Emails included discounts, promo codes, reminders
• Managed and wrote copy for transactional emails (Magento), including order received/shipped, shipping information emails

Seattle, WA, US

• Wrote 100+ product listings weekly
• Wrote header content for 10-20 pages on Amazon subsidiary Fabric.com
• Worked with Email Marketing Manager to write content for monthly newsletter, weekly email marketing campaigns
• Topics included fabric projects, up-and-coming designers, customer projects, fabric of the month
• Worked with Merchandising Manager to analyze and prepare reports on copy and website performance and other ad hoc projects
• Metrics included site traffic and conversions

• Assisted in creating content for the Faretrotter blog via WordPress
• Attended industry events and researched the travel industry to stay up to speed on the everchanging world of travel
• Informed readers of a smarter way to travel
• Wrote content that is interesting to travel junkies and business travelers alike

Atlanta, GA, US

• Researched and identified key decision makers at prospective companies
• Sent out the appropriate mix of social, email, and phone touch points to reach decision makers, which included cold calling
• Developed leads and updated all interactions and statuses in the CRM (Salesforce)
• Utilized technologies such as Sidekick, Salesloft, Cadence, and Pardot/Salesforce to carry out the sales process
• Acted as a project manager throughout the sales process: building relationships, scheduling calls and demos, researching, and preparing before calls.
• Generated leads and created interest and excitement about Insightpool to drive demos

• Wrote about my experiences in the south from a midwestern perspective
• Goal of midwestinthesouth.com was to inform readers of local attractions, restaurants, and experiences in Atlanta and the surrounding areas
• Procured 400+ followers

Columbus, OH, US

• Acted as primary contact for crew members by sending out proactive communication and relaying messages between crew members and necessary departments
• Actively briefed crew members on owner trips and their overall duty day
• Worked with crew members to resolve any and all issues
• Flight Asset Resource Management (FARM) Team member
• Communicated with outside vendors regarding aircraft services and arranged late and early operations.
• Booked slots at slot-only airports and arranged hangar space for aircraft when required