As a seasoned influencer marketing professional with 10+ years of experience in the beauty sector, I’m passionate about driving impactful brand narratives and elevating brand engagement through strategic partnerships. My expertise spans influencer and PR strategy, talent partnerships, and cross-functional campaign execution, all grounded in a deep understanding of consumer brand dynamics and consumer engagement.Throughout my career, I’ve built successful campaigns that resonate with audiences, using a mix of innovative influencer activations and storytelling to amplify brand presence. I’m adept at creating and nurturing high-value partnerships with influencers who reflect a brand’s identity, ensuring authentic and meaningful connections with target demographics. My approach is rooted in analyzing consumer insights and emerging trends, which allows me to develop campaigns that are both culturally relevant and high impact. In my current role as Earned Media Manager at Kenvue, I lead the influencer, PR, and social media strategies for multiple beauty brands, managing relationships with PR agencies and collaborating with cross-functional teams to deliver cohesive campaigns. A recent campaign I co-led generated over 343 million impressions and $3M+ in Earned Media Value within the first week—results driven by strategic influencer partnerships and data-informed execution. I am also deeply invested in team development, guiding my team members as they navigate community management and organic social growth across key platforms like Instagram. Core strengths include:- Influencer Marketing Strategy & PR: Crafting and executing influencer strategies that amplify brand presence.- Cross-Channel Storytelling: Creating brand narratives that drive engagement across digital and social channels.- Campaign ROI Analysis: Leveraging insights and analytics to optimize campaigns for maximum reach and effectiveness.- Talent Partnership Management: Negotiating and managing impactful collaborations with high-profile influencers.With a career dedicated to enhancing brand visibility and cultural resonance, I thrive in roles that challenge me to combine strategy with creativity. Let’s connect if you’re interested in collaborating to elevate brand stories that resonate with high-value consumers. Specialties: Influencer & PR Strategy | Luxury Brand Marketing | Talent Partnerships | Campaign Management | Cross-Channel Storytelling | Audience Engagement | ROI Optimization | Analytics
Listed skills include Strategic Communications, Social Media Marketing, Corporate Communications, Social Media Communications, and 12 others.
