Sheena Hopper Email and Phone Number

Sheena heads up marketing for the Agricultural Trust with publications including the Irish Farmers Journal, the Irish Field, Irish Country Magazine, Irish Garden and others. As a seasoned marketing strategist with over 20 years of experience in the agri sector, Sheena brings a wealth of knowledge and a proven track record, dedicated to elevating brands, implementing digital marketing, driving innovation and bringing people together. Sheena is deeply passionate about the industry and has… Show more Sheena heads up marketing for the Agricultural Trust with publications including the Irish Farmers Journal, the Irish Field, Irish Country Magazine, Irish Garden and others. As a seasoned marketing strategist with over 20 years of experience in the agri sector, Sheena brings a wealth of knowledge and a proven track record, dedicated to elevating brands, implementing digital marketing, driving innovation and bringing people together. Sheena is deeply passionate about the industry and has spearheaded successful campaigns, both traditional and digital, that have significantly increased market presence and engagement. Sheena is committed to driving growth through innovative marketing strategies and fostering connections that benefit the Agricultural Trust.Sheena strives not only to lead but also inspire to push the boundaries of what's possible in the agri-marketing sector. Show less

• Built a business, acquiring national and global leading agri/animal health clients including: Novus International, Nutreco, Lakeland Dairies, Progressive Genetics, Interchem and Boehringer Ingelheim Animal Health• Developed and delivered digital transformation in global organisations rolling out cross functionally at head office, regional and local level• Developed digital and marketing strategies for key brands including new product launches and creating new markets. • Took part… Show more • Built a business, acquiring national and global leading agri/animal health clients including: Novus International, Nutreco, Lakeland Dairies, Progressive Genetics, Interchem and Boehringer Ingelheim Animal Health• Developed and delivered digital transformation in global organisations rolling out cross functionally at head office, regional and local level• Developed digital and marketing strategies for key brands including new product launches and creating new markets. • Took part in New Frontiers as AgTech participant. Show less

• Role: Delivery of integrated marketing plans for the dairy portfolio of veterinary prescription products amounting to annual sales of $20million. • Involved: Analysing market trends and sales potential to improve strategic decisions about products and determining best promotional communications plans to deliver the dairy brand objectives of differentiating products, maintain leadership positions, increase awareness and achieve sales targets. • Challenges: Building creditability in a… Show more • Role: Delivery of integrated marketing plans for the dairy portfolio of veterinary prescription products amounting to annual sales of $20million. • Involved: Analysing market trends and sales potential to improve strategic decisions about products and determining best promotional communications plans to deliver the dairy brand objectives of differentiating products, maintain leadership positions, increase awareness and achieve sales targets. • Challenges: Building creditability in a new market and getting up to speed on the technical aspect of the products. I eagerly got out on the road with the sales team to meet customers to gather insights first hand. • Result: After getting extra support on the research around the products and through the relationships I forged and working with a really great agency was able to come up with emotive driven, technically tight impactful campaigns that support the team to lead it to achieve sales targets. I also forged a new partnership with the Dairy Women Network. Show less

Role: Managed marketing campaigns and events supporting a sales team in Ireland. Involved in organising large scale events and global campaigns at European and international level. Competencies: for this role included multi-tasking, sponsorship, cross function project and team managing, event management, brand management, media management and marketing and sales alignment. Challenge: Overcoming was bringing the message and relevance of Alltech's first title sponsorship of the World… Show more Role: Managed marketing campaigns and events supporting a sales team in Ireland. Involved in organising large scale events and global campaigns at European and international level. Competencies: for this role included multi-tasking, sponsorship, cross function project and team managing, event management, brand management, media management and marketing and sales alignment. Challenge: Overcoming was bringing the message and relevance of Alltech's first title sponsorship of the World Equestrian Games which were being held in the US to a local market. Result: Forged a World Equestian Games Irish partnership with a key customer account which had many collaborations including a launch of products, PR and marketing opportunities and customer management at the World Equestrian Games in 2010 in Kentucky. This partnership went onto continue in 2014 Games in Normandy. Show less

Sales and marketing for stallion nominations at top breeding stud operation owned by Sheikh Hamdan bin Rashid Al Maktoum.

Supported a marketing team of 5 who spent a high proportion of time traveling the world to promote the Irish thoroughbred horse. Involved in the development and implementation of a 5 year strategic and marketing plan including introducing new marketing technologies, event management including hospitality marquees and sponsored events and managed contact database.

Riding Instructor and Livery yard groom.