Sheena Horgan

Sheena Horgan Email and Phone Number

Director Advisory Services - Governance, ESG, Crisis, Strategy @ 2into3
Ireland
Sheena Horgan's Location
Ireland, Ireland
Sheena Horgan's Contact Details

Sheena Horgan work email

Sheena Horgan personal email

n/a
About Sheena Horgan

EXPERTISE• Consultant to commercial, public, state and international organisations• CEO of Psychological Society of Ireland (PSI) - 4,500 membership body, limited company• Company Secretary and CEO of Drinkaware (Ireland)• Non-Executive Director • MBA (Henley Management School)• Corporate Governance – Diploma (Corporate Governance Institute UK & Ireland)• Sustainable Business Strategy – Professional Cert (Harvard Business School)• Digital Policy – Professional Cert (UCD)EXPERIENCE• Strategy, governance, policy and risk management (ERM) • Communication and crisis management • Transformational change in complex organisations and in regulated environments• Strategic partnerships and stakeholder engagement, collaboration and management• Implementing robust finance & resource management systemsSUMMARYConsulting for 20+ years, I have advised on governance, advocacy, transformation and communications strategies. Projects range from media & crisis management, business & political landscape analyses, innovation & ideation programmes, tenders, political engagement, public symposiums, consumer campaigns, media training and national sports sponsorships.At PSI I initiated a transformational change plan, increased membership and fee revenues, expanded the team and formulated a three-year Strategic Plan to include a critical focus on human rights, EDI, climate and AI. I was also responsible for liaising and establishing a positive working relationship with CORU as upcoming regulator for the profession.At Drinkaware, I was awarded the Women in Business not-for-profit CEO of the Year 2023 and was shortlisted for the prestigious Good Governance Awards and Market Research Awards. I oversaw significant increase in public awareness and trust in the brand (from 76% to 89%, B&A, 2018 and 2022) and co-authored several published research and reports.In the UK I founded the leading PR agency, Eulogy! which I sold before returning to Ireland.My extensive journalism credits include the radio documentaries "Is Childhood Shrinking?" and "Meet the Grandparents". Due to my public advocacy for digital, media literacy, regulation and accountability I was invited onto the Internet Commission’s Advisory Board and Scrutiny Committee (global), and to create Ireland's first media literacy programme for primary schools MediaWise. My board/committee appointments include the Wheel, AsIAm, Dublin Camogie and Avoca Hockey Club and I have been an assessor for Social Entrepreneurs Ireland Awards, a judge for the Marketing Awards, and a Hacker for the CII Hackathon.

Sheena Horgan's Current Company Details
2into3

2Into3

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Director Advisory Services - Governance, ESG, Crisis, Strategy
Ireland
Website:
2into3.com
Employees:
23
Sheena Horgan Work Experience Details
  • 2Into3
    Director Advisory Services - Governance, Esg, Crisis, Strategy
    2Into3
    Ireland
  • Internet Commission
    Member Of The Scrutiny Committee
    Internet Commission Jan 2020 - Present
  • Internet Commission
    Member Of The Advisory Board
    Internet Commission Jan 2019 - Present
  • The Psychological Society Of Ireland
    Chief Executive Officer
    The Psychological Society Of Ireland Jun 2023 - Aug 2024
    Ireland
    The Psychological Society of Ireland (PSI) is the professional body for psychology and psychologists in Ireland with a remit to further the profession's standing and to support its growing membership base. During my tenure as CEO I initiated and oversaw the organisation's growth to over 4,500 members, significant system transformations, governance improvements, and a comprehensive public affairs and stakeholder strategy. I undertook extensive engagement regarding the new regulatory aspects of the profession with CORU and PSI members, and worked alongside a 19-strong Board, 36 committees/groups/divisions and hundreds of volunteers. I was responsible for the formulation of the Society's 2024-2026 Strategy, which included a forward looking and strategic thematic focus on human rights, EDI, climate and AI. The role also included a significant HR remit, which included expanding and re-structuring the team.
  • Avoca Hockey Club
    Board Director
    Avoca Hockey Club Apr 2022 - Aug 2024
    Dublin, County Dublin, Ireland
  • Drinkaware (Ireland)
    Ceo
    Drinkaware (Ireland) Oct 2018 - Jun 2023
    Ireland
    Drinkaware is a highly regarded and well-known national brand, that is funded by industry and works to prevent and reduce the mis-use of alcohol and tackle under-age drinking. Testament to the organisation's research, education and public engagement work, is the public awareness and trust in the brand as the 'go to' provider of information on alcohol (Behaviour & Attitudes) My work in the charity over 5 years culiminated in being awarded the Women in Business not-for-profit CEO of the Year in 2023. During my tenure public awareness and trust in the brand increased from 76% to 89% (B&A, 2018 and 2022), the charity was shortlisted for Good Governance and Market Research awards, and I co-authored several published research and reports.
  • Asiam.Ie
    Board Director
    Asiam.Ie Jan 2018 - Nov 2022
    Board member and Chair of the HR/Remuneration Committee
  • Camogie Association
    Commercial Projects
    Camogie Association Mar 2018 - Sep 2018
    Ireland
    Oversight and management of commercial projects including rights and sponsorship partnerships - the All Ireland Camogie Championship, All Stars Tour, Caman to Croker, Hurl with Me and other development programmes.
  • The Wheel
    Board Director
    The Wheel Aug 2013 - Sep 2018
    Ireland
    Co-opted onto the board in 2013. Broad oversight of the development, implementation and progress of the organisation's four year Strategic Plan. Supported the organisation's re-brand and messaging, and was Chair of the Communications and Membership Committees and Member of the Governance Committee.
  • Irish Marketing Journal (Imj)
    Columnist
    Irish Marketing Journal (Imj) Dec 2010 - Mar 2018
    Ireland
  • Hume Brophy
    Director (Md Cover)
    Hume Brophy Nov 2016 - Dec 2017
    County Dublin, Ireland
    Interim managing director for the Irish office of this global PR & PA group, and member of the Group Senior Management Team with P&L, marketing and client management responsibility. Reporting to the Group CEO.Oversight and delivery of corporate and brand campaigns & PA alignment. Client sectors included tech, health, finance, energy and the public sector. New business and business development lead with resource and HR recruitment and management accountability.
  • Safefood
    Project Director & Content Creator - Mediawise
    Safefood Jul 2016 - Jul 2017
    Ireland
    Developed the framework and content outline for Ireland's first media literacy resource for primary schools, MediaWise, launched in June 2017 by the Minister for Education. Currently circa a thousand primary school teachers have registered for the resource.
  • Murray
    Associate Director
    Murray Jan 2015 - Jun 2016
    Ireland
    Headed up a consumer and brand team that worked with strategic oversight & delivery of corporate, CSR, brand and internal PR campaigns and also lead generation, business development and P&L accountability. Led the consumer division re-brand for the agency from McSquared to Murray Brand. As Agency Director of Three Ireland's consumer PR had responsibility for the creation and execution of: - Media campaigns- Charity partnership with Focus Ireland during the Six Nations- Sports sponsorship activations that included Three's sponsorship of the national Irish rugby team, and the soccer side during Euro 2016- Music assets such as 3Arena, key festivals Longitude and Electric Picnic The Tackle Homelessness campaign got Three and Focus Ireland, achieved over 6million opportunities to see and what resulted in a PR Value of over €288k. The campaign also garnered a Corporate Social Responsibility award, two sponsorship awards and a PR commendation.Other key accounts were: Ulster Bank - brand and corporate PR for CSR and internal campaigns including the Sustainability Report, Young Social Innovators Program and Awards, MoneySense for Schools, Skills & Opportunities Fund. Kellogg's - management of the Food Poverty Report and Breakfast Club Awards 2015 Beko - consumer and trade PR, crisis and sponsorship of FC Barcelona and Barnardos partnership activationsCalor - consumer, corporate and crisis PR, and the Know Your Neighbour programme with MacraVarious additional brand projects included Heineken, Glanbia, Ornua and FBD Insurance.
  • Newstalk 106-108
    Columnist - Global Village
    Newstalk 106-108 Mar 2010 - Mar 2016
    Ireland
    Monthly 'Ethical Marketer' slot
  • Gibney Communications
    Senior Consultant
    Gibney Communications Nov 2012 - Nov 2014
    Ireland
    Creative and strategic advice for consumer clients including Aldi, KBC and Tullamore DEW
  • Keating & Associates
    Senior Consultant
    Keating & Associates Jun 2011 - Apr 2014
    Ireland
    Advise clients on strategic and operational communications issues, provide analytical services and consumer insights. Social marketing, public communciation, market and consumer analysis, PR and event management.
  • Sheena Horgan
    Author
    Sheena Horgan Oct 2012 - Dec 2012
    Author of Candy Coated Marketing (Oaktree Publishing)
  • Insight Consultants (Irl)
    Consultant
    Insight Consultants (Irl) Feb 2009 - Nov 2009
    Youth & Ethical Marketing Consultant
  • Kids Incorporated
    Founding Partner
    Kids Incorporated 2004 - 2008
    Consultancy advising brands how to engage with children & families in a responsible way
  • Eulogy!
    Co-Founder & Managing Director
    Eulogy! 1996 - 2004
    Top 100 London based award winning PR agency
  • Rppr
    Account Director
    Rppr 1993 - 1996

Sheena Horgan Skills

Strategy Media Relations Public Relations Customer Insight Social Marketing Social Media Management Marketing Strategic Communications Brand Management Marketing Strategy Business Strategy Strategic Planning Digital Marketing Marketing Communications Analysis Event Management Market Research Marketing Research Market/consumer Analysis Consumer Insights

Frequently Asked Questions about Sheena Horgan

What company does Sheena Horgan work for?

Sheena Horgan works for 2into3

What is Sheena Horgan's role at the current company?

Sheena Horgan's current role is Director Advisory Services - Governance, ESG, Crisis, Strategy.

What is Sheena Horgan's email address?

Sheena Horgan's email address is sh****@****gan.com

What schools did Sheena Horgan attend?

Sheena Horgan attended The Corporate Governance Institute, Harvard Business School Online, University College Dublin, University College Dublin, Ssph+ Summer School In Public Health Policy, Economics And Management In Lugano, Henley Management College, University College Dublin, Ssph+ Summer School In Public Health Policy, Economics And Management In Lugano.

What are some of Sheena Horgan's interests?

Sheena Horgan has interest in Strategic Consulting, Children, Kids/family Issues, Marketing, Stakeholder Management, Csr.

What skills is Sheena Horgan known for?

Sheena Horgan has skills like Strategy, Media Relations, Public Relations, Customer Insight, Social Marketing, Social Media, Management, Marketing, Strategic Communications, Brand Management, Marketing Strategy, Business Strategy.

Who are Sheena Horgan's colleagues?

Sheena Horgan's colleagues are Aoife Duff, Susan Kennedy, Paul Crowley, Dennis O'connor, Daniel Abels, Jennifer Hennessy, Patricia Keenan.

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