Sheena Kennedy Email and Phone Number

*Business Development: analyze business opportunities, write detailed RFPs (Requests for Proposal) responses, identify and create (winning) award entries, sales pitches and presentations for new business.*Account Management: strategize and execute cross-channel marketing initiatives for numerous clients, collaborating with creative and team specialists to ensure cohesive, consistent delivery of successful campaigns on time and within budget. *People Development: manage cross functional team, provide leadership that identifies staff strengths and nurtures talents for team growth; interview and onboard new staff.*Team Partner: happy to get hands dirty; jumps in wherever needed to ensure the job gets done. *Problem Solving: never delivers a problem without solutions. Adept at analyzing data and leveraging insights to optimize marketing efforts, streamlining processes as needed.

• Executed successful cross-channel marketing campaigns, writing copy for advertorials, eblasts, advertising, social media, press releases, press pitches, etc. Collaborated with creative and digital team, to deliver cohesive and consistent brand collateral. Liaised with client on project status, milestones, and goals and ensured projects exceeded expectations and were on time and budget.• Supervised and trained team members, creating a collaborative work environment where all are valued.• Managed multiple accounts simultaneously; including budget management; client reporting - with campaign analytics, paid and earned media and copies of all advertising; negotiated ad buys with media owners and coordinated innovative and value promotions for clients.

• Coordinated all elements of ‘The Fun Starts Here' - Discover Ireland’s domestic tourism marketing campaign.• Organized all activity with the PR, advertising, digital, media planning and content management agencies. • Ensured the marketing plan remained on schedule and to budget; trouble shooting problems as necessary; and making sure there was a clear flow of information through all external agencies and internal departments.• Managed dedicated destinations, product and festival focused campaigns and introduced marketing initiatives across industries.• Planned and delivered the consumer PR, experiential and promotional marketing strategy. • Ran the Discover Ireland Press Office including all media relations, radio interviews and content creation, including story pitches, news releases, media visits, and imagery.

• Worked with the European Union Tourism Unit in Brussels and Ireland’s participation in 'European Destinations of Excellence’ (EDEN) Competition for over 3 years. Developed evaluation matrices; established competition criteria; identifying and sourcing external adjudicators; arranging and accompanying the adjudicators on evaluation visits in Ireland; organizing awards ceremonies and photoshoots; attending EU meetings at home and overseas; and speaking at events including the European Day of Tourism in Brussels.•Steering Group Member of Maritime Interreg; evaluating funding applications and attending meetings at home and overseas. Administered the marketing files for other European Regional Development Fund Grants. • Developed a Local Area Marketing Initiative (LAM)• Co-ordinated the regional marketing campaigns; including the 'Right Here - Right Now' domestic marketing campaign