Sheena Royce Email & Phone Number

Fitzwilliam, Nh, Us

We are a trade association established to represent the unique needs of generator dealers. We are committed to promoting the growth and professionalism of our members by facilitating networking opportunities among like-minded dealers and fostering connections with manufacturers, suppliers, and businesses that play a crucial role in supporting the generator industry.

Worcester, Ma

Fitzwilliam, New Hampshire, United States

• Member of the executive management team responsible for setting annual and quarterly targets for the organization• Developed and executed marketing strategies utilizing various mediums including email, direct mail, digital, newspaper, radio, television, events and trade shows. • Hired, managed, coached and mentored inside and outside sales and marketing team of up to eight direct reports• Managed annual advertising budgets • Accountable for achieving departmental sales targets and achieved annual growth for ten consecutive years across all verticals within residential and commercial target markets• Account management of major commercial accounts• Established and refined lead pre-qualification process to increase sales team efficiency• Implemented a sales training system combining outside sales training experts along with in-house, ongoing sales training