Tasked with the ambitious goal of positioning Rockwell Automation as a leader in digital transformation within the Manufacturing sector across the Middle East Turkey & Africa region, I embarked on a strategic journey. Leveraging my skills in strategic planning and market analysis, I crafted a unique value proposition, laying the groundwork for a pioneering software ecosystem. This phase demanded not only innovative thinking but also a deep understanding of the regional market dynamics and customer needs.My approach was action-oriented and collaborative. I actively engaged with investors, persuading them to see the potential of our vision, resulting in the successful establishment of key Value-Added Reseller (VAR) companies. Building and nurturing relationships became the cornerstone of my strategy, as I worked closely with major GSI partners like TCS, WIPRO, and Accenture etc. Leadership and influence were key – I rallied both direct and indirect teams, fostering a culture of continuous learning and skill enhancement through targeted upskilling initiatives. My commitment to sales enablement and partner management, along with a co-selling strategy involving C-level engagements, significantly propelled our efforts.The results were tangible and impactful. Through these concerted efforts, I steered the software business from its nascent stage to exceed our target plans in just the first year. We not only established a market-leading position in digitalization for the Manufacturing segment but also created a sustainable business model. My contributions were recognized with two distinguished awards for significant impact and excellence in channel management, reflecting the successful blend of strategic foresight, effective stakeholder engagement, and team leadership that I brought to the table.

Appointed as Channel Manager for the Saudi Cluster (Saudi, Bahrain, Lebanon, Jordan, and Egypt), I strategically overhauled the distribution and integrator network. This involved a decisive shift, replacing underperforming distributors with high-performing global ones in the region, and introducing local distributors under a limited model. I led extensive training for new distributor sales and technical teams, enhancing collaboration through ecosystem events and implementing new operational policies for seamless integration among stakeholders.My focus on sales discipline and objective-based selling methodology, coupled with launching incentive programs, significantly improved partner performance and service value. By introducing co-funding resources, I directly managed sales efforts, substantially upskilling distributor teams. These strategic and leadership efforts resulted in a remarkable market growth, increasing Rockwell’s business via partners from 29% to 62% and elevating distributors to value-added partners. This transformation led Rockwell Automation to account for nearly half of the overall business for large distributors, securing a dominant position within the distributor network.

Faced with low market share and the challenge of vast geography, I adeptly navigated these obstacles by broadening our partner base, especially with OEMs, to enhance support and extend market reach. Employing advanced technology, I established a unique market position, seizing opportunities in previously underserved areas. This strategy, characterized by strategic planning and effective relationship building, cultivated trusted partnerships, and facilitated market expansion, leading to the recruitment of new account managers. My leadership and innovative approaches significantly propelled our business in Saudi Arabia's diverse regions, elevating our market presence from a minimal baseline to an impressive $7 million USD in growth.

As the first sales account manager for Rockwell in Saudi Eastern Province and Bahrain, I addressed challenges related to market unfamiliarity and a limited distributor network. Utilizing consultative selling and forging strategic partnerships, I expanded our network, thereby contributing to a mature distributor framework encompassing multiple integrators and OEMs. My efforts were pivotal in securing Rockwell's largest single global order, an achievement recognized by the president. This success led to a significant increase in business from $600k to $19M, greatly enhancing market share and establishing a sustainable business model in the region.

As a certified Digital Maturity Assessor for the industrial segment authorized by MOIAT, I evaluate digital maturity for the entire lifecycle of factories or industries, covering areas such as R&D, Marketing & Sales, Supply chain (Inbound and Outbound), Production, Sustainability, Material circularity, Digital fitness of the organization, Business process and intelligence, and Digital strategy & Governance.My role involves providing valuable insights to the Board and C-level executives of companies, ensuring not only relevance but also facilitating the adoption of their companies to emerging technologies and future trends in the rapidly evolving digital landscape.

Appointed by RERA to oversee community operator budgets. Improve community services. Liase with residents and owners of 1800 families across society

Established OC. Appointed by board as chairman for board, objectives to liase with developer and operator on behalf of 1800 residing families

Tasked with expanding Industrial Automation & Drive Technology market in Bahrian, I strategically enhanced distributor relations and broadened the system integrator network. By establishing OEM partnerships and reinforcing end-user connections, I navigated limited support and market share challenges, securing contracts with multiple new customers. Through strategic management and target-driven approaches, I fostered customer confidence, resulting in 28 new customers and successful bids on various projects within eight months, significantly bolstering our sales initiatives.

Led the Bahrain Remote Baggage Handling System team, comprising 4 senior and 5 local technicians. I cultivated local talent, instilling confidence, and shift-based work ethics, ensuring continuous operation even during challenging times like the Arab revolution. Collaborated with Bahrain Airport Company from commissioning to maintenance, adeptly managing rosters, shifts, and maintenance schedules using systems like Maximo. Maintained seamless operations and stock management, achieving a major breakdown-free record. Regularly engaged in high-level discussions with the CEO of the Civil Aviation Authority of Bahrain, aligning operational updates with budgetary and strategic needs.

Expertly installed, commissioned, and maintained Siemens PLC & SCADA systems at ENOC & EPPCO tank farms, showcasing my technical proficiency and rapid response to on-call breakdowns. Demonstrating effective project management and team leadership, I swiftly deployed SureGas centralized gas monitoring systems across major projects in UAE, managing a skilled team of three technicians. Additionally, I played a key role in the eco-friendly implementation of Natural Gas systems for Sohar Aluminium, reflecting my commitment to sustainable solutions and innovative engineering.

Led the execution of Advanced Process Control (MPC, Fuzzy Logic, Neural Networks) across six major cement plants, significantly optimizing processes through hands-on modeling and development. Pioneered a groundbreaking simulation model for white cement kiln, demonstrating adaptability across diverse manufacturing systems. Successfully built trust among operators for adopting advanced digital solutions, showcasing effective communication and team collaboration skills