Sheetal Sethi Email & Phone Number

Canada

Markham, Ontario, Canada

Leading the launch of the Ford Mustang GTD into low-volume production, overseeing all program aspects, including cost, quality, and delivery.Managing supplier negotiations and engineering changes to ensure project goals are met and that production timelines align with customer expectations.Developing and executing strategic sales initiatives, contributing to the successful execution of key projects.Led the team to secure business for the Rear Active Aerodynamic System on the 2026 GM Corvette, managing both financial and technical evaluations.

Concord, Ontario, Canada

Managed the BMW LCI 2 Program (45 tools), ensuring timely and cost-effective delivery of tooling for Magna divisions.Collaborated with global suppliers across China, Portugal, UK, and Windsor to drive successful program launches and engineering changes.Led RFQ activities and secured contracts for serial production parts, driving significant improvements in cost management and profitability.

Vaughan, Ontario, Canada

Spearheaded programs for Ford, GM, and Stellantis, including water pumps and front covers, managing projects from concept to serial production.Quoted and won key contracts, including FCA's E-water pump (300,000 units/year) and VW’s EA888 water pump (120,000 units/year), valued at over $7 million and $4 million respectively.Led cross-functional teams to ensure all aspects of RFQs, cost negotiation, and tooling requirements were met, contributing to company growth and profitability.

Downsview, Toronto, Ontario, Canada

Managed supplier relationships for the Q400 Turbo Prop program, driving over $1 million in cost savings through effective negotiation and escalation management.Led a team of supplier program managers in improving delivery, quality, and cost performance across the supply chain.Developed and executed strategic plans to enhance procurement processes, optimize inventory, and improve JIT deliveries.

Brampton, Ontario, Canada

Managed the development and launch of exterior part programs for Ford (Mustang Hoodscoop, Mustang Front Grill) and Chrysler (Injection Molded Body Side Moldings), delivering on time and within budget.Provided weekly updates to management on program status, piece price, and budgets, ensuring adherence to financial and production targets.Initiated RFQs with suppliers and worked closely with tooling suppliers to develop and implement automated equipment for plastic injection molding, improving production efficiency and cycle times.Collaborated with customer engineering and purchasing teams to develop design concepts, meet specifications, and ensure products met targeted cost and quality standards.Led cross-functional teams, including account management, sales, quality, and production, ensuring successful execution from concept to after-launch support.Implemented process improvements that reduced costs and improved program timelines while enhancing customer satisfaction and management expectations.

Chatham, Ontario, Canada

Provided on-site account management for Chrysler, securing multi-million-dollar contracts for fuel evaporator units, increasing sales by 15%.Negotiated piece price and tooling for new business opportunities, winning significant contracts despite competitive pricing pressures.Developed and presented annual business plans that identified new revenue streams and expanded market share.

Vaughan, Ontario, Canada

Led automotive programs for Chrysler, GM, and Mercedes, managing the development and launch of air outlets and center consoles.Collaborated with engineering, purchasing, and tooling suppliers to deliver high-quality components within tight timelines and budget constraints.Implemented process improvements that resulted in a 15% reduction in cycle times and streamlined production efficiency.