• Develop, maintain and manage digital strategies based on different needs (e.g. interfaces, landing pages, FAQ, emails, and more) for 14 verticals• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Generate actionable business and user insights through market, product trends, user and competitor research. Acquire insight in online marketing trends and keep strategies up-to-date• Partner with Brand, Tech/others teams to build a digital presence via Events, Campaigns, Engagement and Media Initiatives• Implement web analytics tracking in the websites and campaigns to gather actionable insights using Google Analytics, A/B testing tools, data logs, chat logs, etc. for continuous site optimization and usability improvements• Work closely with developers and UX designers to deliver features in priority till production.• Leverage on SEO to raise brand awareness and drive organic traffic and ensure proper content tagging.• Project manage and implement the launch of programs and campaigns to external customers and partners to increase brand awareness, relevant differentiation, value, accessibility and connection• Develop and execute a broad range of PR/Brand Marketing opportunities generating positive media and reputation• Manage allocated marketing budgets for various campaigns and activities

• Build/Improve Digivive’s brand awareness, engagement and demand generation by leveraging marketing channels and agencies effectively• Implement activities for lead-generation, customer experience, advocacy and cross-sell across various customer segments• Develop attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty programs• Responsible for increasing brand awareness through innovative cross-platform campaign ideas.• Utilize data-driven decision making to improve the performance of our marketing and business development efforts.• Managing online forums, social media and digital networks including Facebook, Twitter, LinkedIn, YouTube, and discussion groups.• Identify key influencers like analysts, journalists and consultants and develop good relationships in order to achieve high media share-of-voice and analyst endorsements.• Manage external marketing partners such as advertising agencies ad-networks• Conduct exhaustive primary and secondary research across industries, functions and geographies• Co-ordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.

• Owning and maintaining 11 TECH program websites along with complete client communication.• Heading the Content migration from Interwoven Teamsite to Adobe CQ5 for 63 websites from India• Managing the workflow for the migration team and create project plans for the content migration to the new CMS.• Managing the “Ignition Guides” project from India Web team, a unique initiative by the Research team and successfully delivering 250 pages in 2 weeks.• Manage Project delegation, scoping, and times lines for the team members along with stakeholder communication.• Collaborate with the senior leadership to take decisions about the upcoming projects, migration activities, resource management, and resource allocation.• Collaborate with the research team and other program staff to design online content and services and managing day-to-day web projects for the company websites.• Create Monthly Practice Dashboard and generate web utilization reports using SAP Business Objects Web Intelligence, Google Analytics, and Salesforce.• Managing, coaching, and mentoring team members to administer project flow and product development.

• Owning and maintaining 11 TECH program websites along with complete client communication for all the websites. • Collaborate with the research team and other program staff to design online content and services and managing day-to-day web projects for the company websites.• Create Monthly Practice Dashboard and generate web utilization reports using SAP Business Objects Web Intelligence, Google Analytics, and Salesforce.• Expert in designing survey’s through VOVICI/Verint. • Execute web usage reports on a regular basis to inform web site strategy.• Take sessions on EDW, Project Management, Time Management, HTML, CSS, etc. for the department.• Consultant for all Google Analytics and BO Web Intelligence related queries and enhancements for the firm.• Initiated a proactive initiative to bridge the gap between the research and web that helps the websites.• Documentation of various processes that have been used firm wide for improving web standards. • Review web site content for relevance and timeliness, identifying and updating out-of-date information and adding fresh content; perform quality checks to eliminate typos, broken links, functionality errors, and poor interface • Participate in/manage ad hoc projects/‘direct-to-web’ deliverables

• Design, create, and maintain online resource centers, portals, tools, libraries, researches, graphics, and other web-based products and services. • Using technologies like Interwoven Teamsite CMS, SharePoint, Dreamweaver, HTML, CSS, JavaScript, and JQuerry.• Managing, coaching, and mentoring team members to administer project flow and product development.• Managing daily queue and assigning projects to the team. Project management and scoping for the team members along with client communication.• Owning and maintaining 11 program websites, with analyzing visitor flow and quality to promote effectiveness of the annual membership based websites. • Designing promotional banners, marketing-ads, and logos using Photoshop, AI, and Flash etc.• Create Online Surveys in Mr Interview and Vovici and analyze the Survey Results. • Generate scheduled and custom web usage reports and dashboards for products/program websites.• Work with research staff to publish online research studies and other deliverables. • Activate online registrations, and create online promotion of, online member events, webinars, and teleconferences.• Track email campaigns performance through Eloqua and prepare dashboard to analyze the data.• Web Analytics using various web analytics technologies such as Google Analytics, SAP Business Objects, Microsoft Search FAST ESP, Salesforce, Eloqua, SQL, etc.• Creating Reports, Dashboards to analyze member behavior and generate actionable insights.• Past experience in graphic designing software likes Photoshop and Flash.