Sheetal Arora Email & Phone Number

Gurugram, HR, IN

Gurgaon, India

West Delhi, Delhi, India

• Built a robust organic traffic campaign through content awareness and content creation methods, leading to an increase in sales of 30%
• Led SEO efforts and conversion funnels to generate 5X monthly unique visitors and 2X in monthly revenue.
• Designed, implemented and optimized retargeting ads using Facebook and Adwords to improve the visitor to paid conversions rate by 300%
• Used data driven approach and A/B testing to iteratively improve campaign performance leading to an average improvement of 56% from campaign start to campaign end.

Greater Delhi Area

• Performed keyword research, and set up a backlink program that boosted traffic by 46%.
• Evaluated Google Analytics, and made suggestions based on identified pain points.
• Tracked and generated reports for conversion rates, and presented weekly to marketing team.
• Improved page speed performance by 34% by compressing images, removing old and unused media, and adding pages to user comments
• Created a holistic paid acquisition strategy, ultimately leading to an ROI of 43% for every penny spent.

New Delhi Area, India

• The role involves managing Projects on Transgenic in Crops, coordinating a team of 100+ scientists across multi-locations and overall project management. This includes project initiation, proposals, project delivery.
• Was instrumental in turning around and delivering a critical Project by implementing Project Management processes, Resource Optimization and reducing the operational cost by 70%.
• Acknowledged for organizing the national level Annual Review Meeting that was attended by 100 renowned scientific officials from throughout the country.
• Led the project through fast-track by creating Focal Groups working on same platforms & protocols that led to quick issue resolutions optimizing costs & resources.
• Organized project reviews at different locations that led to significant improvement in Quality of Research.
• Designed Golden Gate 1536 and 768 plex assays in PigeonPea and created a high density intraspecific map of pigeonpea using three different populations