Sheetal Diya Kinger is a Public Relations Professional with 18 years of proven track record and hands on experience in conceptualization, executing marketing campaigns, communications initiatives and brand management mandates.In 2014, she founded FocusPR with the purpose of building and creating powerful, impactful client stories, brand awareness for start-ups in media. As a Founder, Sheetal has worked with many start-ups and created brand value for her clients by providing strategic focus and exceptional implementation in Public Relations.Prior to founding FocusPR, Sheetal has worked with global agencies like Ogilvy & Mather and spearheaded the Chennai branch and campaigns for large corporate houses. Her expertise lies in understanding client’s requirements, conceptualising, and offering strategic and custom-driven communications campaign strategies which has helped new-aged businesses to reach their desired goals. She has also been successful in building the image of brands/ start-ups on a national level. A believer in work-life balance, Sheetal strikes a perfect balance with her work and her family. She is marathon runner and has completed half marathon run. Sheetal is a dynamic, passionate and her curiosity to learn and adapt to the evolving media brings out insightful and distinctive ideas for her clients.