I spent a significant part of my childhood trying to figure out what I wanted to be when I grew up. My career choices ranged from actress to astrophysicist. Fortunately, somewhere in the process I discovered things I loved doing and was good at. From graduating in English Literature to working as a Communication & Soft skills trainer in a corporate environment; it's been a long road of discovery. The only deliberate decision I took was to join advertising to indulge in my love for writing. It helped meunderstand brand intricacies, delve into consumers' minds, communicate across mediums and go frombeing a Jr. copywriter to a Creative Director and now, a Marketer.