Sheetal Vasnaani Email & Phone Number

Chertsey, United Kingdom

India

Founded a unique Maternity and Nursing wear brand for the untapped needs of the Indian market. Grew the brand by 5X in 3 years. Developed the business Idea and strategy basis a comprehensive consumer research. Developed the brand name, identity, segmentation, targeting and positioning. Developed product design with designers and manufacturers Set-up a sourcing and supply chain of fabricsSet-up brand website with SEO and blogsSet-up Social Media Marketing, and digital marketing channels to promote and sell (Facebook, Instagram, Tiktok, Youtube, Pinterest, Google Analytics, Amazon Ads, Flipkart Ads, Google ads)Developed content such as premium photography and catalogue shoots, influencer tie-ups, lifestyle video content, blog posts, Press Releases and occasion based content. Listed, promoted and sold the brand in 12 marketplaces like Amazon, Flipkart, First Cry, LBB, Meesho, Mind and Mom, MomEaze, Mumma.com, Preggerz, Nestery, Cloudnine, Aww.inParticipated in Exhibitions and Events to create brand awarenesss and brand experiencePartnered and collaborated with 10+ baby brands to leverage audience interestPitched to investment circles& HNI's for funding

Led a team of 20+ members to re-define the app experience, marketing, product UI, and content functions for a salon booking app, basis extensive research and data analytics.Consumer Centricity: Democratized user research processes across teams to identify pain points, behavior patterns, barrier-triggers, to build strategies from valuable consumer insights Digital marketing – Built and managed brand website, UI and UX of the brand app. Optimized the brand presence in the online space using SEO, PPC, paid ads, google analytics, SMS campaigns, Email campaigns, creative content for YouTube, TikTok, Instagram, in app, Facebook and marketplaces. Used PPC campaigns to gain online traction across channels. Influencer Marketing: Signed on beauty influencers to create salon journey experiences, V-Logs, Interviews and reviews for partner salons. Marketing: Identified social trends, culture, consumer insights and competition mapping to define a 360-marketing strategy and the ideal customer lifecycle, improving engagement by ~15% across channels. Strategized and executed on annual brand plans. Customer Retention (CRM): Optimized critical path impacts for time sensitive launches: brand, communication and product experiences. improving customer retention by ~15%Set up Nail bars in Mumbai & Training Academies for Salons Developed a business model and go-to-market plans for tech based b2b productsLead consumer insights through an extensive research (product, content, category and brand)Created and manage partnerships with agencies (advertising, event, pr, digital, media)Developed content and influence product for better consumer relevanceLead brand identity and architecture revisionsLead branding exercises such as targeting, segmenting, positioning Strategized, managed and budgeted marketing plansLead, managed and recruited design/content teamsWorked closely with data analytics teams for creating hyperlocal / responsive campaigns

Managed the luxury portfolio of the brand. This included Women’s Bridal Couture, Women wear Pret’, Menswear, Jewelry and Sustainable Women’s Wear global brand - GrassrootBrand Management: Anita Dongre brand guardian, working cross-departmentally to ensure global consistency & compliance of brand messaging and guidelines. Development of new brand identity ‘House of Anita Dongre’ & ‘Pink City’, from conception to execution to global live markets. Content Strategy: Launched a disruptive content IP – the first bridal TV show with Anita Dongre - improving TOM by 3% and recall by 5%+. Also launched ATL, TV and Digital Content for the brand across platforms. Ensure seam-less execution and alignment across 1000 stores and diverse markets. Global Partnerships: Drove exclusive global MBO store launches, new product collection launches, fashion weeks, and events, brand partnerships, scaling brand visibility, basis market research and data analytics. Managed excellent agency relationships.Creative Marketing: Created annual marketing calendars and marketing materials. Identified gaps in the sales strategy which led to a 7% growth in Luxury Menswear. leveraging references of evolving global trends in luxury and cross-category learnings. Cross-Functional Projects: Collaborated with internal (marketing, product, and strategy) & external stakeholders (Television channels, media, Vogue, Publications, Digital Platforms) for the branded content IP launchesInfluencer Collaborations: Collaborated with European and global stars such as Kata Middleton, Priyanka Chopra, Jonas Brothers, Beyonce, Bollywood A-List Celebrities. New Brand Development and Launch: Developed the global luxury sustainable Pret brand – Grassroots by Anite Dongre. Launched the store with celebrity endorsements, Page 3 launch events, Vogue tie-ups and PR generating fashion show theatre. Ensured brand language development, deployment and consistencies across departments, stores and markets.

Strategizing New Business PitchesLeading Strategy based projectsManaged Research projects (Qualitative & Quantitative Research, Peer to Peer Review, Data Analytics, Research Methdologies, Retail Audit, Brand Audit)Managed Turn Key projects such as Bombay Dyeing, Mango Boutique Hotels, Elite FoodsLed business pitches for the firmProject Highlightsa.) BOMBAY DYEING (Soft Furnishings) – (8 month Secondment) The mandate was to revive the 150 year old brand which lost relevance due to its ageing image. b.) MANGO BUDGET HOTELS (Hospitality) (3 months)Audited the chain across markets and developed the brand identity, positioning and a marketing plan. c.) MARICO FMCG - Kaya Skin Clinic (Beauty): Designed communication strategies for untapped markets using strong consumer insights for new service launches (Laser Hair reduction), launched brand extensions (anti-ageing services) & OTT for personal cared.) RUSSIAN SPIRIT INC, USA and MIR SPIRITS PVT. LTD, India (Beverages) - Managed and launched the brand in multiple markets through events and exhibitions.e.) ELITE FOODS (Baked Goods / FMCG) - Brand work, Packaging, Research, Communication Strategy and collateral development, campaign strategyf.) KEYA FOODS(Packaged Herbs / FMCG) - Brand work, Packaging, Research, Communication Strategy and collateral development, campaign strategyf.) TATA BEVERAGES (FMCG) : Worked closely with WILD, the international product innovation team of Tata Global Beverages and worked on the launch of a new brand of beverages with proprietary ingredients.g.) LITTLE BIG WORLD – Developed the brand identity, positioning and visual language for the brand. Created marketing material for the brand that enabled it to attract new students year on year. h.) CAMLIN (School Stationery) – Researched drivers and motivators of school children and developed a brand strategy that used relevant influencers, media and communication to grow sales for the brand

I was the creative controller for trade communicationConceptualized and developed collaterals for an event that motivated the Unilever distributors to take ownership of their P&L's and get energized to surpass sales targets

Partnered brands strategically using data analytics, cohorting and consumer research tools to solve business problems such; brand penetration, segmentation, targeting, positioning, communication concepts, new market potential, category barriers etc.Annapurna (Staples foods brand) - Re-launched Annapurna Atta and Salt in a span of 6 months, using extensive consumer research across diverse markets. Grew brand awareness by ~15% and media ROI by 4%Kotex (Sanitary Napkins) - Re-launched Kotex in the APAC region and contributed to a 4.5% higher brand awareness Huggies (Diapers) - Re-launched the Huggies line-up in India for greater brand penetration, managed A-List celebrities for brand collaborations and improved Brand Recall by ~5%. Strategized and rolled out ATL campaignsBreakthrough (NGO) - Conceptualized a domestic violence campaign and won an Effie for it. Strategized and rolled out award winning ATL and BTL campaigns

India

Led the marketing function for promoting the school and setting up a new brand of day care centers. Led the curriculum team to develop revised curriculums for the chain and oversaw the alignment of all franchises with the new curriculumArranged events such as puppet shows to promote the school and grow admissions by fostering relationships with families. Developed marketing a marketing plan and oversaw the execution across varied channels. (Advertising, Print, OOH, Emailers, SMS, Digital ads, Posters)Collaborated with brands for event sponsorships Designed the brand literature and identity. Trained franchises on the brand guidelines that needed to be followed.

Women Start Up Program, Entrepreneurial And Small Business Operations

Entrepreneurial Edge, Entrepreunership

Bachelors Of Mass Media, Advertising, 3.7

Bmm, Advertising

Activities and Societies: Dance & Fashion show Choreographer, Dramatics

Early Childcare Education, Elementary Education And Teaching

Education record