Sheetal Vasnaani Email & Phone Number

Chertsey, United Kingdom

India

Founded a unique Maternity and Nursing wear brand for the untapped needs of the Indian market. Grew the brand by 5X in 3 years. Developed the business Idea and strategy basis a comprehensive consumer research. Developed the brand name, identity, segmentation, targeting and positioning. Developed product design with designers and manufacturers Set-up a.

Led a team of 20+ members to re-define the app experience, marketing, product UI, and content functions for a salon booking app, basis extensive research and data analytics.Consumer Centricity: Democratized user research processes across teams to identify pain points, behavior patterns, barrier-triggers, to build strategies from valuable consumer insights.

Managed the luxury portfolio of the brand. This included Women’s Bridal Couture, Women wear Pret’, Menswear, Jewelry and Sustainable Women’s Wear global brand - GrassrootBrand Management: Anita Dongre brand guardian, working cross-departmentally to ensure global consistency & compliance of brand messaging and guidelines. Development of new brand identity.

Strategizing New Business PitchesLeading Strategy based projectsManaged Research projects (Qualitative & Quantitative Research, Peer to Peer Review, Data Analytics, Research Methdologies, Retail Audit, Brand Audit)Managed Turn Key projects such as Bombay Dyeing, Mango Boutique Hotels, Elite FoodsLed business pitches for the firmProject Highlightsa.) BOMBAY.

I was the creative controller for trade communicationConceptualized and developed collaterals for an event that motivated the Unilever distributors to take ownership of their P&L's and get energized to surpass sales targets

Partnered brands strategically using data analytics, cohorting and consumer research tools to solve business problems such; brand penetration, segmentation, targeting, positioning, communication concepts, new market potential, category barriers etc.Annapurna (Staples foods brand) - Re-launched Annapurna Atta and Salt in a span of 6 months, using extensive.

India

Led the marketing function for promoting the school and setting up a new brand of day care centers. Led the curriculum team to develop revised curriculums for the chain and oversaw the alignment of all franchises with the new curriculumArranged events such as puppet shows to promote the school and grow admissions by fostering relationships with families..

Women Start Up Program, Entrepreneurial And Small Business Operations

Entrepreneurial Edge, Entrepreunership

Bachelors Of Mass Media, Advertising, 3.7

Bmm, Advertising

Activities and Societies: Dance & Fashion show Choreographer, Dramatics

Early Childcare Education, Elementary Education And Teaching

Education record