With a Bachelor of Arts from Kalinga University, I've honed my skills in digital marketing, culminating in a role as Digital Marketing Executive at HL Marketing. My core competencies lie in optimizing online content, developing targeted marketing strategies, and fostering robust client relations. I've successfully led SEO and social media campaigns, translating complex data into actionable insights and enhanced online visibility for our clients.At HL Marketing, our team executed innovative digital campaigns, significantly improving clients' web presence and market position. By closely monitoring economic indicators and customer behavior, we tailored our approaches to meet evolving demands, ensuring maximum impact. My commitment to excellence and continuous improvement aligns with the organization’s culture, as I bring a diverse perspective to digital marketing challenges.At Singh World in New Delhi, I enhanced our digital presence by optimizing SEO and leading website redesigns. I created engaging graphics and content for social media, managed ecommerce portals, and ensured consistent brand messaging. Additionally, I coordinated with clients to tailor strategies for success, maintained the marketing calendar, and developed cohesive social media content. My dual expertise in digital marketing and graphic design drove significant engagement and client satisfaction.
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Digital Marketing ExecutiveHl Marketing May 2021 - Apr 2022Delhi, India● Optimize websites exposure by analyzing search enginepatterns to direct online placement of keyword or othercontent.● Develop digital marketing strategies by studyingeconomic indicators, tracking changes in supply anddemand, identifying customers, and monitoringcompetition.● Gathering campaign results and developed reportingdashboard to illustrate campaign effectiveness.● Plan and execute web, SEO, database marketing, andsocial media advertising campaign.● Create and distribute monthly SEO reports notifyingclients of site traffic, goals, and KPIs.● Recruited and hired experienced Freelancers tocomplete projects on time and within budgetrequirements.● Developing Leads and converting them to get newbusiness for the company.
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Digital Marketing ManagerSingh World Aug 2020 - May 2021New Delhi, Delhi, IndiaSEO of Company websites● Redesigning and Redeveloping of company websites● Creating graphics and writing content for social media● Ecommerce portals updating and management● Client meetings to determine project needs andprofessional requirements and identify correct course ofaction enhance client success.● Administer marketing calendar and posted newcontent to coincide with new product and servicereleases.● Create social media content with consistent contentand tone.
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Digital Marketing SpecialistAdiontek Dec 2019 - Jul 2020Delhi, India● Analyze and audit clients' websites to addressperformance issues● Create dynamic SEO strategies to exceed marketcompetitors and meet client needs.● Review and optimize client sites to improve keywordtargeting URL strategies, website architecture andcontent.● Develop insights on marketing campaigns to assessperformance against goals.
Shefali Lal Education Details
Frequently Asked Questions about Shefali Lal
What is Shefali Lal's role at the current company?
Shefali Lal's current role is Creative Graphic Designer | Transforming Ideas into Visual Masterpieces.
What schools did Shefali Lal attend?
Shefali Lal attended Kalinga University, Raipur.
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Shefali Lal
Data-Driven Leader Driving Growth & Transformation Through Analytics. Coach Teams For Success. Expert In Data Analysis & Strategy For Efficiency & Performance.Ghaziabad1yahoo.com -
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