Shefali Patel Email & Phone Number

Atlanta, Georgia

• Joined the team to bring knowledge, expertise and drive growth into Thule’s newly created Active with Kids baby gear category
• Manage portfolio of luxury national retailer accounts including buybuyBaby/Bed, Bath & Beyond, Pottery Barn Kids, Dillard’s. Bloomingdales, Neiman Marcus, Saks and Amazon to help achieve record 60% sales growth to year.
• Expand business into new markets by prospecting, presenting the product portfolio, negotiating terms and implementing an assortment for new brand appropriate retail partners including, Neiman Marcus, Saks.
• Work closely with Product Development teams to provide feedback and insights improve future product launches in both the Active with Kids and the Pack, Bags & Luggage categories
• Create and implement internal national reporting models to track weekly sell-thru for all key Active with Kids accounts
• Analyze business to sell-in new products, create replenishment models on existing products and phase out obsolete products

Atlanta, Georgia

• Managed portfolio of key retailer accounts including Neiman Marcus, Saks & Bloomingdales that achieved a 30% growth
• Implemented training programs within buybuyBaby, Neiman Marcus, Bloomingdales, Saks, Nordstrom and specialty stores
• Coached Brand Product Representatives to execute product focused trainings, marketing initiatives and branding events
• Partnered with retailers to customize online product offering, marketing programs, product reviews, blogs and social media posts
• Created in-store product brochure to aid in selling products and merchandising assortment on sales floors
• Analyzed business to sell-in new products, create replenishment models on existing products and phase out obsolete products

Ellicott City, Maryland

• Trained boutiques, buybuyBaby, Neiman Marcus, Nordstrom and Bloomingdales that created 20% sales growth over year prior
• Provided coaching sessions and visual display guidance to maximize product sell-thru for additional product re-ordering
• Executed installation of Bugaboo shop build-outs to enhance branding in strategic marketplaces
• Partnered with retailers, bloggers and brand ambassadors to further cultivate consumer level brand awareness
• Evaluated key market trends, identified potential market gaps to partner with Account Management team in driving solutions

Ellicott City, Maryland

• Facilitated and maintain strong relationships between bugaboo, retailer partners and end-consumers
• Assisted in management of existing account base with a planned 30% annual growth strategy ​
• Implemented strategic store level training programs within the Mid-Atlantic and the Midwest territories
• Provided store teams with individualized coaching sessions and visual display guidance to maximize selling potential
• Prepared and evaluated store visit recaps in order to communicate key market feedback and trends
• Planned and executed the installation of fixture build-outs in selected retailers to further bugaboo branding initiatives

Mclean, Virginia

• Grew Fiscal 2013 5% over Fiscal 2012 sales, maintaining #1 Children’s company-wide rank by a $150,000 spread
• Implemented product knowledge training modules to increase team product expertise
• Planned and executed vendor events and focus days to drive incremental business growth
• Coached 8 Sales Associates in utilizing technology to further customer engagement
• Increased department sell-off % by providing Buying Office with feedback to guide future purchasing decisions
• Achieved 8.9% service score growth to LY by leading newly created store Customer Service Team

Hanover, Maryland

• Provider of retail merchandising solutions to companies such as Walmart, Kroger, Walgreens, Giant, L’Oreal and Proctor & Gamble
• Increased Proctor & Gamble base business from $250,000 to $750,000 during June 2010 to June 2011​​
• Consulted with clients to ensure their scope increased speed-to-shelf which resulted in overall cost savings
• Developed manual and video-based coaching modules to supplement training of field merchandising teams​
• Created store layout mapping system to add to company service portfolio
• Coached 2 Project Coordinators for promotion into Client Service Management roles

Columbia, Maryland

• Implemented Merchandising Team that increased comparative sales growth 12% from Dec 2008 to Dec 2009
• Created merchandising materials and visual directives to yield brand image consistency
• Trained field merchandising reps to properly implement merchandising practices
• Coordinated new store opening efforts of 15 branded Pandora Store locations
• Executed 20 national jewelry trade show set-ups that administered record trade show sales volumes
• Sourced local jewelry displays and seasonal accents to decrease lead-times and logistical costs

Dallas/Fort Worth Area

• Completed Executive Development Training Program achieving recognition as Assistant Buyer of the Year
• Negotiated product RTV’s and store transfers that increased sales 5% over LY while maintaining a 41% sell-off
• Selected jewelry product assortments for adequate allocation to 4 new concept CUSP store locations
• Trained and coached junior level Assistant Buyer to perform a seamless transition into Senior Assistant buying role

Columbia, Maryland

Bachelor Of Science (B.S.), Marketing

Activities and Societies: American Marketing Association

Master Of Business Administration (Mba), Business Administration And Management, General

Associate'S Degree, Fashion Merchandising

Study Abroad

Bachelor Of Science (B.S.), Information Technology

Activities and Societies: Delta Sigma Pi