Shefali Patel Email & Phone Number

Atlanta, Georgia

• Joined the team to bring knowledge, expertise and drive growth into Thule’s newly created Active with Kids baby gear category• Manage portfolio of luxury national retailer accounts including buybuyBaby/Bed, Bath & Beyond, Pottery Barn Kids, Dillard’s. Bloomingdales, Neiman Marcus, Saks and Amazon to help achieve record 60% sales growth to year prior• Expand business into new markets by prospecting, presenting the product portfolio, negotiating terms and implementing an assortment for new brand appropriate retail partners including, Neiman Marcus, Saks, Bloomingdales and Pottery Barn Kids• Work closely with Product Development teams to provide feedback and insights improve future product launches in both the Active with Kids and the Pack, Bags & Luggage categories• Create and implement internal national reporting models to track weekly sell-thru for all key Active with Kids accounts• Analyze business to sell-in new products, create replenishment models on existing products and phase out obsolete products• Complete online SKU setup for key National Accounts to include pertinent product copy, pricing, color offering and imagery• Partner with retailers to customize online product offering, marketing programs, product reviews, blogs and social media posts• Connect with internal Marketing & Product Development teams to create retailer focused visual displays to highlight assortment• Execute remote and in store product focused trainings, marketing initiatives and branding events to aid in sales growth​• Participate in in person and remote trade show events to increase Thule brand awareness to facilitate opening new brand appropriate retailer partners as well as drive business into our current retail partners

Atlanta, Georgia

• Managed portfolio of key retailer accounts including Neiman Marcus, Saks & Bloomingdales that achieved a 30% growth• Implemented training programs within buybuyBaby, Neiman Marcus, Bloomingdales, Saks, Nordstrom and specialty stores• Coached Brand Product Representatives to execute product focused trainings, marketing initiatives and branding events• Partnered with retailers to customize online product offering, marketing programs, product reviews, blogs and social media posts• Created in-store product brochure to aid in selling products and merchandising assortment on sales floors• Analyzed business to sell-in new products, create replenishment models on existing products and phase out obsolete products• Participated in joint planning initiatives with key retail partners to predict forecasting accuracy ​• Planned events with key retailers to increase sales and brand awareness initiatives• Prospected and open new brand appropriate retail partners to expand business in new markets

Ellicott City, Maryland

• Trained boutiques, buybuyBaby, Neiman Marcus, Nordstrom and Bloomingdales that created 20% sales growth over year prior• Provided coaching sessions and visual display guidance to maximize product sell-thru for additional product re-ordering• Executed installation of Bugaboo shop build-outs to enhance branding in strategic marketplaces• Partnered with retailers, bloggers and brand ambassadors to further cultivate consumer level brand awareness• Evaluated key market trends, identified potential market gaps to partner with Account Management team in driving solutions

Ellicott City, Maryland

• Facilitated and maintain strong relationships between bugaboo, retailer partners and end-consumers• Assisted in management of existing account base with a planned 30% annual growth strategy ​• Implemented strategic store level training programs within the Mid-Atlantic and the Midwest territories• Provided store teams with individualized coaching sessions and visual display guidance to maximize selling potential• Prepared and evaluated store visit recaps in order to communicate key market feedback and trends• Planned and executed the installation of fixture build-outs in selected retailers to further bugaboo branding initiatives• Partnered with current retailers, bloggers and brand ambassadors to create events to further develop and grow business

Mclean, Virginia

• Grew Fiscal 2013 5% over Fiscal 2012 sales, maintaining #1 Children’s company-wide rank by a $150,000 spread• Implemented product knowledge training modules to increase team product expertise• Planned and executed vendor events and focus days to drive incremental business growth• Coached 8 Sales Associates in utilizing technology to further customer engagement• Increased department sell-off % by providing Buying Office with feedback to guide future purchasing decisions• Achieved 8.9% service score growth to LY by leading newly created store Customer Service Team

Hanover, Maryland

Provider of retail merchandising solutions to companies such as Walmart, Kroger, Walgreens, Giant, L’Oreal and Proctor & Gamble• Increased Proctor & Gamble base business from $250,000 to $750,000 during June 2010 to June 2011​​• Consulted with clients to ensure their scope increased speed-to-shelf which resulted in overall cost savings• Developed manual and video-based coaching modules to supplement training of field merchandising teams​• Created store layout mapping system to add to company service portfolio• Coached 2 Project Coordinators for promotion into Client Service Management roles

Columbia, Maryland

• Implemented Merchandising Team that increased comparative sales growth 12% from Dec 2008 to Dec 2009• Created merchandising materials and visual directives to yield brand image consistency• Trained field merchandising reps to properly implement merchandising practices• Coordinated new store opening efforts of 15 branded Pandora Store locations• Executed 20 national jewelry trade show set-ups that administered record trade show sales volumes• Sourced local jewelry displays and seasonal accents to decrease lead-times and logistical costs

Dallas/Fort Worth Area

• Completed Executive Development Training Program achieving recognition as Assistant Buyer of the Year• Negotiated product RTV’s and store transfers that increased sales 5% over LY while maintaining a 41% sell-off• Selected jewelry product assortments for adequate allocation to 4 new concept CUSP store locations• Trained and coached junior level Assistant Buyer to perform a seamless transition into Senior Assistant buying role

Columbia, Maryland

Bachelor Of Science (B.S.), Marketing

Activities and Societies: American Marketing Association

Master Of Business Administration (Mba), Business Administration And Management, General

Associate'S Degree, Fashion Merchandising

Study Abroad

Bachelor Of Science (B.S.), Information Technology

Activities and Societies: Delta Sigma Pi