Shefali Yadav Email & Phone Number

India

Want to revamp your brand’s socials? send off a connection! 👀

• Identified, assessed, negotiated, and finalized 500+ micro and mid-tier influencers pan India to build creator inventory.• Executed 2 significant Influencer campaigns for Amazon Mini TV (353 micro and mid-tier creators and 437 deliverables within 5.4L) and NBCPeacock x JioCinema (5 premium influencers).• Led and supervised a team of 4 individuals for the seamless operation of Influencer Campaigns.• Curated 40+ Influencer oriented plans (Influencer selection + GAANT chart with timelines + innovative creative strategies) for brands ranging acrossmultiple categories (Rapido, JioCinema, Sangeetha Mobiles, Amazon Mini TV, Redmi, Veera, etc.)• Established and managed a 500+ Student Creator Community across Bangalore and Delhi in a span of 2 months. Introduced 10+ original IPs to sustainengagement within the community (Super Thirty, Creator Guide, Weekly LIT Catchup, Student Leadership Programme, monthly projects etc.)• Developed 20+ comprehensive processes to achieve certain end goals as well as to foster department & organizational clarity; influencer teamworkspace, campaign execution process, creator inventory management, community building, 3-month road mapping, campus ambassador programs,etc.

Bengaluru, Karnataka, India

• Performed Data Analysis and Client Servicing for 6+ brands (ZebPay, Fairtrade, Paycrunch, Holy doh, Basis, Wingreens farms) with 200+ students• Built community and culture across 2000+ students• Increased Daily Active Users on the Under 25 App by actively publishing 200+ cards• Curated 10+ IPs (Game Night, Weekly Hang Sesh, Brands' brainstorm sessions, Midnight Catch up sessions, Bingo, Blank Space, Creator Academy, Monthly Project, Create Crazy, Creator in Spotlight, and a lot more!)• Systemized 6 Branded reports for Student Creator Fellowship.

Bengaluru, Karnataka, India

• Led 1500+ students across different roles and responsibilities• Implemented and strategized a 3 month lowdown for 1500+ students with 10+ IPs (Anto Class, Summit at campus, Excursion, SLC Day planning, Wardrobe Party, Weekly Hang Sesh, and a lot more!) • Actively published 100+ cards for community and culture building

Bengaluru, Karnataka, India

• Managed the biggest area (1 Stage, 7 brands, 9+ stalls and 93+ students) at the Under 25 Summit 2023• Put together a team of 20+ students and managed Culture Shapers backstage for 40+ industry experts• Led a community of 150+ students closely across different roles and responsibilities• Implemented and strategized 10+ ways for 2000+ ticket sales across Colleges, Public Hotspots and Social Media.• Curated 10+ IPs for community engagement• Designed, wrote, shot and published 71+ cards on the Under 25 App.

India

• Member of a 500+ student community• Paid collaboration with 10+ brands

India

• Content writing for 50+ posts• Led the #RoadTo100K IP; 10+ stories.• Managed the momentum and culture in a community of 500+ students.

Social Media

• Provided 54 original and creative deliverables (static posts + reels) in a span of 5 months.• Led a team of 10 content creators (since December 2021)

Virtual

• Recorded 250+ data (mentions of the brand) everyday• Placed 20+ orders for well-known influencers• Maintained 4 excel sheets; Youtube reviews, Instagram mentions, User Generated Content, and requests from direct messages

New Delhi, Delhi, India

• Curated 31 original ideas for reels that reached a total of 1M+ views.• Designed 15-18 interactive stories (poll, quiz, etc.) daily for 6 days a week.• Reached out to 100+ people for Bake Better Podcast!

New Delhi, Delhi, India

Crafted 16 handmade letters worth more than half an hour each for people suffering from different issues (trauma, disorders, etc.) all over the world

Bachelor Of Arts - Ba, Applied Psychology

Activities and Societies: Dance Society and Music.

Fundamentals Of Digital Marketing

Activities and Societies: Basics of SEO, SEM, content marketing, Email marketing, E-commerce, Google Analytics, etc.

International Baccalaurate

Completed my schooling at PSG.