Shefali Higgins Email & Phone Number

Dubai, United Arab Emirates

Lead all elite and miles retailing products along with personalization programs geared to increasing the Skywards member base and the value of their engagement. Through 30+ products and programs, my team & I, solve for big business problems and power revenue growth along a member's journey with Skywards and Emirates. Key initiatives include - 1) Comprehensive acquisition strategy seamlessly surfaced across all physical and digital touchpoints2) Intuitive identification opportunities embedding Skywards throughout a member's journey3) Triggered interventions based on a holistic lifecycle framework to onboard, activate and retain4) Automated recommendations program to increase activation, up-sell and cross-sell

Dubai, United Arab Emirates

Led the development of all Elite Tier and Product Monetization propositions at Emirates Skywards. Coached and upskilled team of product managers and delivered high impact, complex initiatives in a matrixed environment. Key launches include - 1) Personalized mid-tier program to gamify goal-setting behaviour, delivering growth in lifetime value2) Targeted paid benefits products, delivering increase in share of wallet 3) Revamped miles retailing product suite, delivering multi-fold revenue growth4) Personalized Skywards propositions during a member's journey, delivering increased activation

Managed the Airline product and partnership portfolio, consisting of Jet Airways, Etihad Airways, and 25+ Global Airlines. Key initiatives include - 1) Designed & launched 15+ products, including a revamped reward & recognition program2) Built the first-ever lifecycle-based test & learn strategy to lift and shift member behaviour3) Led all Airline partnerships, right from contracting to on-going relationship management 4) Contributed to the creation of new non-airline partnership propositions and business models

Mumbai, Maharashtra, India

Loyalty lead to a top grocery retailer tasked with revamping a proprietary loyalty program serving 4M+ members. Responsible for revamping the existing program design, creating a targeted campaign management framework and building a transition and change management plan.

Mumbai Area, India

Part of the core India team responsible for expanding LoyaltyOne's international footprint through creating India's first loyalty coalition program. Built and prioritized the business development pipeline, employed local knowledge to design offer propositions and built customized partnership models for over 20 B2C businesses.

Gurgaon, India

Consulted to leading global clients providing workable market entry solutions for setting up Indian business operations. Responsible for industry research & analysis, business model development and stakeholder management.

Mumbai, India

Jointly responsible for all ATL & BTL marketing initiatives across the all General Insurance products. Lead for marketing agency relationships, campaign management and brand research.

Post Graduate Award In Organisational Leadership, Emirates Group Executive Leadership Development Programme

Global Mba, Service Marketing And Management

B.M.S (Bachelor In Management Studies), Management