CleanTech Women’s Innovation Network (CT-WIN) is an industry association formed to promote the participation, growth, leadership, and success of women in the green economy in India. The network of female innovators, entrepreneurs, professionals, advocates, and aspirants brings together the collective strength and resources of women to create an enabling environment for women to work and innovate for a sustainable planet.Because when women are in clean-tech, we all win.

Chief Strategist for CEEW's ‘Initiative for DRE and Efficiency innovations to Support Income in Rural Economy’ (I-DESIRE).I-DESIRE aims to leverage clean energy to mechanise rural India, eliminating the barriers of access to energy for rural India, and to improve the incomes in farm and non-farm sectors. It will use a comprehensive ecosystem-based approach to support renewable energy innovations for productive use that can power present and future livelihood opportunities for rural India. Entrepreneurial-led innovations can unlock the untapped potential of DRE to increase rural income generation. I-DESIRE aims to support entrepreneurship and its ecosystem.The platform will bring together all stakeholders, ranging from innovators and entrepreneurs to impact investors, donors, and the private sector, along with the multitude of crucial ecosystem supporters and build synergies between them.

Working directly with the organisation's Founder and CEO to develop and execute Series A fundraising strategy and corresponding strategic partnerships.

Identified program, built team and executed the first India cohort of the world’s largest green business competition, ClimateLaunchpad, part of the EU’s main climate innovation programme, EIT (European Institute of Innovation & Technology).

EU RFP Management. Conceptualised, coordinated and wrote the grant application on behalf of the contract team consortium.

Interim marketing support to lay the foundation of all aspects of the organization’s marketing. Develop the brand to advance the reputation of the organization and ensure consistent, market right communications across all programs, specifically:1. Strategic Planning2. Brand Development & Execution3. Communications Planning & Execution4. Website5. Smart Convening

Connecting accelerators and incubators in India to a global network of programs and support services for collaboration and innovation among the startups, accelerators, utilities and investors who are building tomorrow’s energy systems. Created and organised India’s first Solar Hackathon.New Energy Nexus is a program of the California Clean Energy Fund.

Building strategies and piloting programs to ensure gender equality in the clean energy economy through encouraging and supporting female-led clean energy start ups.Developed a report after performing an literature review and structured interviews of female entrepreneurs, investors and accelerator leads to devise gender inclusive strategies.

Fundraising Message Development of the organisation's newly awarded business strategy to integrate women in the centre of the energy access distribution value chain.

My Mosambi is a returns-based solar crowdfunding platform that targets the Indian diaspora in the US and UK to invest in solar projects on educational institutions in India. My Mosambi is the first international company integrated in Powerhouse, the only solar-dedicated accelerator in the world, accessing a network of solar energy influencers globally and advisory from Danny Kennedy, Co-Founder Sungevity, Powerhouse, MD CalCEF. https://powerhouse.solar/inc-info/

Clients:BlackBerry (RIM) Asia, DHL, General Mills, Hyatt Hotels, J&J (Baby & Nicorette), Racold Thermal Water Heaters, Tourism Australia, Visa Inc.• Negotiated annual retainer fees for client portfolio valued at 1.2 million USD in annual billings.• Pitched for new and incremental business. Wins in 12 months amounted to 650k USD increase in annual revenue, including acquiring the first 2 domestic accounts furthering the agency’s perception in the market.• Wrote and executed BBDO India’s New Business plan and organised quarterly workshops with new business team drive strategy.• Lead new accounts until client confidence was solidified, typically until the completion of the first key project.• Structured, recruited and trained new day to day operational teams in order to transition new business wins to long-term relationship managers.• Responsible for Senior level network management on behalf of individual accounts & agency objectives – identifying global pitch opportunities, developing global insights and industry knowledge reports • Managed and grew the agency strategic partnership ecosystem: Media, Partner agencies, Talent, Awards (wrote the submission for AOY which resulted in a win both the agency and National Creative Director to be awarded). • Worked on the articulation, packaging and wide dissemination of the agency philosophy ‘Create Acts Not Ads’ via 1 pagers, presentations & website.

Develop global creative strategies for all Rolex brands: Rolex and Tudor and their respective new product launchesManage the global re-launch of brand Tudor by introducing the first global brand idea to marketBuilt and lead team of 5 members across disciplines: account management, production, operations and network coordinationInstalled new working practices to meet agency goals of improved client and network management as well as client requests for stronger business efficienciesParticipate in account planning seminars to formalize the Rolex brand's first strategic communication architectureDeveloped production and translation workflows to build automated systems to increase efficiencies

Responsible Pepsi Flavors International 360° brand activation and integrated communication across media and marketsManage leading brands as well as line extensions and innovation challenges Developed new work processes to respond to changing client needs in order to lead integrated communication campaignsLead group of 4 members; Develop creative work with 8 poles around the globe; Serve International Marketing Directors; Report to CEO of BBDO ParisLeveraged strong client understanding in new business pitches to expand the agency PepsiCo portfolio and launch the first international creative strategy within the PepsiCo Snack business on brand DoritosSchneider Electric International Account: Strategic and creative consultant in developing first fully integrated global advertising campaign for the corporate brandTOTAL International Account: Support and coach agencies in Europe and Africa in servicing their local clients on all brand activities to ensure consistency as well as reporting to central client on new marketing initiatives internationallyNew Business: Project management role on new international business pitches

Worked directly with the Managing Director of BBDO Europe, lead global account manager for the PepsiCo International (PI) account, strengthening the link between BBDO Europe and CLM BBDO (lead PI agency of record)Developed global communication strategies for PI with the account team at CLM BBDO and the creative teams across the BBDO Worldwide Network for the clients based in NYFostered close relationships with the agency network to ensure the lead agency role as global strategic and creative brand guardianRepresented the lead agency in client workshops grouping key client and agency people internationallyLead annual BBDO Worldwide strategic review to present new global strategies to key players on the PI account in order to receive feedback and share insightsDeveloped an international Intranet for client and agency network usage to increase information sharing

Client management of PepsiCo International Account (Brands: Pepsi, 7UP, Mirinda, Mountain Dew) at global lead agencyKey support contact for the BBDO Worldwide network with respect to local market communication and creative strategies, ensuring global brand consistency

Developed marketing and communication strategies to generate word of mouth buzz for new product launches (clients: Adidas, Calvin Klein, Campbell's Soup)Defined criteria in order to indentify key people (trendsetters) capable of influencing other members within the target group to purchase a new productManagement of freelance employees nationwide

Built and maintained a library of sales support, ensuring that pieces were available and regularly updated for wholesalers to convey key product information to clientsDeveloped macro economic illustrations by sourcing content and managing print productionGathered sound bites from portfolio managers and product managers to develop content from experts on market issues for sales pitchesWrote and edited internal marketing newsletter, a document which increased awareness about key corporate activities