Shefali Mehta Email & Phone Number

10+ years’ experience as a media specialist responsible for managing all day-to-day planning/client service activities for B2C and B2B accounts like Keurig, Pfizer OTC, New York Life, HGTV, Q2 eBanking, OmniSci, and more. I’m passionate about contributing to the creation, strategic planning, and execution of multi-media marketing campaigns.I excel at successfully building relationships with my clients, interacting with them to understand their needs and help them reach their most valuable consumers, ultimately growing their business. Throughout the development phase, I ensure the client's key objectives are front and center. While building the campaign architecture, I collaborate seamlessly with my internal teams that can include social media, eCommerce, programmatic, research specialists, broadcast/local buyers, as well as external partners like PR, creative, and consumer promotions agencies.Using my honed negotiation skills, I focus on bringing my clients the most efficiently relevant partners that can provide brand credibility and measurable added value. Continual review and management of the plan in the execution phase allows me to monitor the budget and make necessary recommendations based on proven results. Proficient in syndicated research and buying tools such as Clear Decisions/MRI, Kantar Strategy, Lake5, Adviews, AdRelevance, TARDIS, and Prisma/MediaOcean. Adept at analyzing information to make informed strategic decisions for my clients.

Listed skills include Media Planning, Integrated Marketing, Digital Strategy, Marketing, and 17 others.

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  Director, Media Planning

  Gale

  Aug 2022 - Present