Tre'Shonda Sheffey Email & Phone Number

Washington, Dc, Us

Los Angeles, California, United States

Produced internal communications (i.e., newsletter copy, video scripts, presentations) and developed video content to support the anniversary of CTDI’s Writing and Directing program. Wrote social media content to promote company initiatives, programs and television shows on LinkedIn and Instagram accounts for a senior marketing executive.Supported the development and execution of high-impact communications strategies that increased brand awareness and promoted DET’s reputation with industry thought leaders, press, employees, and other key audiences. Researched deadlines for executive awards and tracked submittals.

Worked cross-functionally to plan, lead, and execute strategic cross-channel communications campaigns at the intersection of social justice and entertainment with celebrities, corporations, influencers, nonprofits, and media companies/studios.Provided creative feedback to showrunners during ongoing productions; reviewed Lionsgate IP and wrote script coverage through a racial equity and social justice lens.Conducted DEI training and workshops for employees, c-suite executives, and crew during development and production.Developed relationships with community partners and key stakeholders to create impactful partnerships for local community programs and policies; and planned programming and events in support of client’s initiatives. Effectively communicated with senior leaders to amplify DEI efforts by designing internal and external content, toolkits, and HR/L&D initiatives. Held interviews to select film crew for documentary and commercial projects for Inspire Justice Productions; provided updates to ensure the team stayed within budget. Managed team of 15 reviewers and wrote script coverage through a racial equity and social justice lens for projects in development and films in production.

Contributing different thought pieces on a range of topics: culture, faith, politics, social justice, race, and more.

Gives creative direction and feedback on videos, scripts, newsletter, press materials, etc.Tracks and manages digital campaigns with video production budgets over $50,000, and ensures seamless delivery of content to client.Tre'Shonda has produced narrative driven short films, animated stories, documentaries, and branded content. She will also direct her first short film in 2022, titled SECRET BUTTERFLY.

Los Angeles, California, United States

Simplified complex topics and information into digestible and engaging language for target audiences.Advised principal with talking points, and digital media strategy to increase visibility and maximize engagement efforts through storytelling tailored for target audiences over multi-channel platforms.Designed the editorial calendar to support the principal's mission and to remain in brand alignment; and worked in collaboration with external strategy teams. Created compelling narrative content (i.e. social media, direct email marketing, literature) to effectively communicate client messaging across earned, paid, and owned media. Communicated proactively to cross-functional partners, and collaborated on creation of brand consistent deliverables with external partners. Provided rapid response strategy and messaging solutions for crisis and emerging issues.

San Francisco, California, United States

Built relationships with local community leaders, coalitions, partners, reporters, and stakeholders to increase engagement and outreach among the candidate and voters. Composed original content (i.e. social media, direct email marketing, literature) and identified media outlets to effectively communicate candidate’s issues platform.Coordinated with paid media team and the internal team to ensure seamless operations of account content, post preparation, and posting schedules.

Washington D.C. Metro Area

Created content across all social media platforms. Facebook page likes increased by 74% and Twitter followers increased by 58% from December 2016 to April 2018. Managed congressional Member’s website by placing appealing and informative content to maintain her brand. Wrote press releases, statements, op-eds, talking points, and video scripts.Oversaw all tools of communication media related activities: newsletter, town halls, print, TV and social media.Generated ideas and media strategy for all events and activities hosted by the Member.Established and maintained key relationships with editors, reporters, bloggers using both traditional and new media strategies.Conducted outreach, surveys, and digital engagement in order to increase media coverage and attendance for events.

Washington D.C. Metro Area

Supported administrative needs of the office by professionally answering phones, compiling a weekly call log, managing meeting spaces, and preparing official correspondence (emails, invitations, and letters).Submitted, tracked and distributed supply orders that arrived from multiple vendors.Coordinated catering menus and organized high-level briefings and events for more than 180 Members of Congress.Contributed to creation of communication strategy that enhanced Chairman Xavier Becerra’s regional and national profile (brand); he is now the current Attorney General of California.

Washington, District Of Columbia, United States

•Prepared social media rollout plans for organization’s outreach efforts (i.e. podcast series, grantee announcements, Golden Globes and Sundance); including cost estimates for promoting posts and developing ad campaigns. •Handled day to day posting from Pop Collab account and scheduled posts for various campaigns. •Strategically advised on how to increase follower base and tell a cohesive narrative about Pop Collab via its social media.

Washington D.C. Metro Area

Wrote media advisories, memoranda, and communications on topics covered during congressional hearings and briefings.Fielded requests for interviews from local, national, and international media outlets.Built effective, issue focused media lists to promote senator’s media presence.

Washington D.C. Metro Area

Expanded brand image of the IWillVote platform by launching online social presence on Twitter, Facebook and Instagram.Devised traditional and digital media strategy for the Voter Expansion department’s outreach and advocacy efforts.Wrote daily reports on coverage trends in regional and national news. Created digital media toolkits and educational materials for the National Voter Protection hotline on Election Day.

Austin, Texas Area

Promoted sales and promotions to potential buyers Maintained database of new customers in order to build relationshipsMaintained strong knowledge base of all vehicle makes and modelsFollowed up on all sales leads from a variety of sources (phone, walk-ins, newspaper ads, referrals, etc.)Worked with Car Sales Managers to ensure individual and department sales Provided customers with vehicle information

Norfolk, Virginia Area

Advised 20 clients on digital media engagement outreach and trained clients to maximize Google Analytics, Google AdWords, and SEO.Certifications: Google AdWords Certified Professional, Yahoo! Strategic Local Ambassador

Okinawa, Japan

Assisted with ROI reports for commercial-sponsorship program.Wrote articles for The Source weekly newspaper and in Okinawa Living monthly magazine discussing food, cultural activities, events and programs offered to military members, families and locals in the community.Created public service announcements (PSAs) for the American Forces Network Radio and crafted promotional flyers to amplify client’s priorities.

Served as representative for the students when planning university eventsProvided support to all committee directors and members within entire organization of UPC Planned activities and retreat to promote committee retention

Okinawa, Japan

Distributed promotional flyers Promoted clients events on American Forces Network Radio with public services announcements (PSAs) Assisted with ROI reports for commercial-sponsorship program Managed inventory of commercial-sponsorship assetsAssisted with marketing plans for new dining facility

Bachelor Of Science, Marketing

Activities and Societies: University Program Council (UPC), Auburn Latino Association for Students (ALAS), Auburn DemocratsDouble majored.

Bachelor Of Arts, Spanish

International Studies Abroad Program, Fall 2009

Diploma