• Provided visionary leadership to the design team, inspiring creativity and maintaining a cohesive design strategy throughout projects.• Conducted usability studies to identify areas for improvement in existing products or to test new product concepts.• Oversaw design projects from inception to completion, ensuring quality, consistency, and adherence to timelines.• Assisted quality assurance engineers in ensuring that features were implemented to a high degree of quality and troubleshooted design issues with engineers.• Conducted usability studies to identify areas for improvement in existing products or to test new product concepts.• Acted as a liaison between the design team and stakeholders, effectively communicating design decisions and progress.• Developed and implemented design strategies that align with the company’s goals and objectives.

• Collaborate closely with engineers and product managers to develop user-centric concepts and solutions for interfaces across desktop, mobile, and native mobile apps (iOS and Android platforms).• Engaged actively in the planning phase for new features and projects, making valuable contributions to the process.• Collaborate with quality assurance teams to ensure the final product matches the design specifications.• Created highly desired and user-centered designs by considering business goals, Product requirements, market segment analysis, customer feedback, site metrics, and usability findings.• Developed conceptual diagrams, wireframes, visual mockups, click-throughs, and prototypes. Actively participated in user-centered design (UCD), planned and conducted user research, user testing, A/B testing, rapid prototyping, heuristic analysis, and addressed usability and accessibility considerations.

• Worked closely with the Senior UI/UX designers and performed other design-related tasks as assigned.• Conducted user research to understand user needs, behaviors, and pain points through methods like surveys, interviews, and user testing.• Designed visually appealing interfaces, including layouts, color schemes, typography, and graphics, while ensuring brand consistency.• Collaborated closely with cross-functional teams, including developers, product managers, and marketers, to ensure design aligns with overall product goals.• Created and maintained design guidelines or style guides to ensure design consistency across products and platforms.