Shehara Fernando Email and Phone Number
As a dynamic marketing professional currently with Prytec Solutions, I specialize in driving brand awareness and customer engagement in the laser engraving industry. My background in hospitality marketing has equipped me with a unique perspective on customer service and relationship building, which I now apply to create innovative marketing strategies for cutting-edge laser engraving machines.At Prytec Solutions, I oversee the development and implementation of comprehensive marketing campaigns that highlight our product’s unique features and applications. My core competencies include:- Market Research & Audience Insights: Leveraging data analysis to identify target markets and understand customer needs, ensuring that our marketing efforts are effective and tailored.- Creative Campaign Development: Designing and executing multi-channel marketing initiatives that resonate with audiences, driving both engagement and sales.- Content Strategy & Creation: Crafting compelling marketing copy, technical documentation, and engaging content that educates and informs potential customers about our laser engraving solutions.- Event Planning & Coordination: Organizing trade shows, workshops, and product demonstrations to showcase our technology and connect with industry professionals.- Performance Monitoring: Utilizing analytics to track campaign effectiveness, optimize strategies, and ensure continuous improvement.Previously, I honed my skills in hospitality marketing, where I focused on enhancing customer experiences and developing targeted campaigns that increased brand loyalty and drove revenue. This experience has provided me with a strong foundation in customer relationship management and a keen understanding of the importance of tailored marketing approaches.I am passionate about merging technology with creativity to drive growth and innovation in the engraving market. Let’s connect to explore collaboration opportunities and share insights on marketing strategies that make a difference!
Prytec Solutions
View- Website:
- prytec.com.au
- Employees:
- 7
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Marketing SpecialistPrytec Solutions Aug 2024 - PresentMelbourne, Victoria, AustraliaDrive the development and implementation of comprehensive marketing campaigns that enhance brand visibility and engagement. My key responsibilities include:- Campaign Oversight: Leading the creation and execution of innovative marketing strategies that align with business goals.- Audience Research: Conducting in-depth research and data analysis to identify and define target audiences, ensuring our messaging resonates.- Strategic Ideation: Devising and presenting creative marketing ideas and strategies to stakeholders.- Promotional Activities: Organizing and executing promotional initiatives that elevate brand awareness.Data Reporting: Compiling and distributing financial and statistical information to inform decision-making.- Creative Copywriting: Writing and proofreading engaging copy that captures attention and drives action.- Event Organization: Planning and coordinating events and product exhibitions to showcase our offerings effectively.- CRM Management: Updating databases and utilizing customer relationship management (CRM) systems to enhance customer engagement.- Cultural Coordination: Fostering internal marketing initiatives that strengthen organizational culture.- Performance Monitoring: Tracking campaign performance and making data-driven adjustments to maximize impact.- Social Media Management: Overseeing campaigns and communications on social media platforms to build a strong online presence.
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Operations ManagerAuscare Corporation Feb 2024 - Aug 2024Melbourne, Victoria, Australia -
Marketing, Events And Pr ManagerColombo Court Hotel & Spa Jan 2023 - Oct 2023Sri LankaResponsible for driving innovative marketing and communications strategies, with a strong focus on demand generation, brand experience, and PR initiatives, aimed at improving key financial and customer metrics for the hotel. • Optimised successful cross-channel campaigns, resulting in a 25% increase in brand awareness and an increase in lead generation, also increasing room & and F&B sales through upselling techniques.• Spearheaded the launch of a new social media strategy, resulting in a 50% increase in engagement and a 5% increase in website traffic with optimized website & and social media content, and oversaw online advertising campaigns (including META Ads)• Developed and executed sales and marketing strategies resulting in achieving 82% of the annual sales target by October 2023 (corporate and private events including weddings) whilst proactively engaging in sales activities, including sales calls, and site inspections.• Ensured successful execution of events and maintain relationships with clients, partners, and suppliers while seamlessly coordinating with various departments like F&B, Events, and Rooms division for smoother operation.• Collaborated with stakeholders in the preparation of contracts, proposals, and tenders.• Negotiated vendor contracts and secured sponsorships, resulting in seamless and highly successful F&B events. • Led comprehensive PR plans to promote brand awareness and drive media coverage, resulting in multiple features in leading publications and an increase in overall brand recognition. -
Group Marketing Communications ManagerThe Golden Hospitality Feb 2022 - May 2023Kandy, Central Province, Sri LankaLed all brand communications, marketing, and special event sales. Overlooked seven properties (two five-starhotels and five villas) This included developing and executing multi-channel and multi-property communication plans and managing agency relationships and cross-functional projects. whilst developing strategies aligned with business objectives and market trends. Also, acted as the editor-in-chief for all internal and external communications released by the company.• Managed the group's online presence, digital marketing, social media strategy, and advertising campaigns. (including the pre-opening campaign of the First Five-star Mountain hotel in Sri Lanka)• Directed and implemented the brand’s content strategy and developed the team’s capability for engaging content and design. • Conceptualized and executed 30 marketing campaigns (tactical and brand level) within the year tooptimize rooms, banquet sales, and F&B revenues. • Conceptualized, and executed event marketing strategies for 3 major musical events resulting in over 700 guests per event, which led to a revenue increase in the event and F&B sales.• Contributed to the overall Banquet revenue with new sales opportunities such as musical event sales. • Organized media trips and influential visits to support the brand's perception, PR, and reputation management activities. • Content writing for all social media platforms, websites, brochures, exhibition stalls and other marketing materials to meet the target revenue of the B2C segment with visually appealing displays that enhanced the brand personality. -
Marketing ConsultantWhite Space Colombo Jan 2021 - Feb 2022Colombo, Western, Sri LankaResponsible for identifying and driving strategic marketing channels to promote client businesses, identifying their marketing goals, creating various marketing materials, and monitoring campaign results while maintaining a healthy customer relationship.• Established short and long-term marketing goals such as conversion targets. • Conducted marketing trend analysis and advised clients on new trends and findings of the analysis to realign tactical objectives.• Developed marketing strategies and campaigns to achieve overall sales growth (such as, Customized marketing solutions for clients through various channels such as digital, magazine and multimedia, effectively presenting and communicating ideas)• Implemented marketing automation strategies that supported lead generation, proposal development, and revenue goals, coordinating with various teams to ensure a cohesive and effective approach.• Developed content strategies for digital media that aligned with branding and messaging standards, engaging with stakeholders to ensure a consistent and compelling message.• Proactively engaged with customers to identify their needs, negotiate contracts, and close sales, fostering positive relationships and driving business growth.
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Business Development SpecialistGlobal Frontiers (Pvt) Ltd 2019 - Dec 2020Colombo District, Western, Sri LankaKey Responsibilities include;- Responsible for overall Business Development in East Africa & East Asia- Customer Acquisition and Retention- Partner Management/ Engagement- Planning, Marketing & Research- Set growth strategy focused both on financial gain and customer satisfaction to achieve organizationgoals- Content writing for Marketing collateral for each market- Product demonstrations for customers/ partners- Preparation of agreements and business cooperation contracts- Research on organizations/ partners to identify new leads and potential new markets -
Promotions ManagerCinnamon Grand Colombo May 2015 - May 2019Sri Lanka** Awarded the Best Employee of the 4th quarter in 2018- Lead Development, Planning, organizing and evaluating F&B Promotions and special events at the Hotel for brand image positioning.- Analyzing F&B performances and setting up promotional strategies and recommendations.- Attention to detail from campaign execution & measurement to managing the process (budgets, payment, workflow)- Initiate market research studies and analyze the findings- Analyze local & global F&B affinities and Organize F&B Promotions and Events.- Maintaining a database of promotions, special events in-house and outside.- Liaising with the Marketing Communication team with creatives, public relations and marketing policies.- Liaising with Brand Marketing in necessary activities -
Asst. Manager - Sales And MarketingAvant Premiere Pvt Ltd Apr 2014 - May 2015Sri LankaResponsible for ;- Social media content creation and management - Associate Event consultant for Red Bull Sri Lanka - Stakeholder management - Workflow management for events - New Business development -
Sales, Marketing And Special Events ExecutiveMinistry Of Mass Media Sri Lanka May 2013 - Apr 2014Colombo, Western Province, Sri Lanka- Project coordinator for "Bombay Velvet" first Bollywood film production in Sri Lanka 2013/14- Project coordinator for Commonwealth Heads of Government Meeting (CHOGM) 2013- Key Account management for Government Institutes and Ministries
Shehara Fernando Education Details
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Marketing -
Professional Certificate Of Marketing -
Musaeus College - Colombo 7Business/Commerce, General
Frequently Asked Questions about Shehara Fernando
What company does Shehara Fernando work for?
Shehara Fernando works for Prytec Solutions
What is Shehara Fernando's role at the current company?
Shehara Fernando's current role is Marketing Professional | Specialist in Digital Campaigns, Creative Strategy Development, Event Coordination and Brand Promotion.
What schools did Shehara Fernando attend?
Shehara Fernando attended Chartered Institute Of Marketing, Sri Lanka Institute Of Marketing-Slim, Musaeus College - Colombo 7.
Who are Shehara Fernando's colleagues?
Shehara Fernando's colleagues are Michael Mikhail, Bart Van Asbroeck, Harry Oblak.
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Shehara Fernando
Bachelor Of Mechanical Engineering And Biomedical Science At Monash UniversityMelbourne, Vic -
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