- Performance Markting Funnelling (WhatsApp Marketing, Meta Ads, Google Ads, Linkedin Ads and more)- Lead Generation Funnelling- Affiliate Marketing Management- Ad Operations and Optimization with Remarketing Strategies- New Platform Tools and Business Strategies Explorations- Stakeholders and Clients Management

- In-depth knowledge of Facebook and Instagram ad tools (Meta Ads), LinkedIn, Spotify, Snapchat, Google Ads, and e-Mail marketing.- Primarily managing ROAS campaign, Engagement driven, Lead generative, Awareness building, traffic driven and sales oriented campaign- Carrying knowledge on website development, building and maintenance.- Conducting A/B testing on non-performing campaigns- Adding and managing Pixels to track events and remarketing campaigns.- Creating media plans and executing campaigns across platforms- Weekly clientele communication to discuss the performance of the campaign- Managing team members working withing the team to ensure smooth operations- A good and a fair team leader and a team player- Updated on all the new technologies available in the market to increase performance of the campaign

- Managing and optimization campaigns on a day-day basis- Reporting and analysis of the.campaigns performance- Weekly interaction with the stakeholders to discuss the way forward and other operational strategies.- Responsible for micro and macro internal team performance management- Managing daily spends and campaign operations derived from data analysis- Interlink different platforms/channels to grow and understand the nature of the campaign

- Creating a media plan for campaigns- Remarketing Strategies to get more sales & engagements- Facebook Pixel - Implementation & Working- Create and manage Facebook & Instagram shop - Develop integrated digital media strategies.- Coordinate the implementation of digital media plans.- Measuring & Analysing campaign performance.- Create and manage digital campaign budgets.- Collaborate with internal departments to deliver fully integrated campaigns.- Analyze campaign metrics, prepare performance reports, and provide recommendations.- Monitor market trends and identify new digital opportunities.- Executing post promotions and mega campaigns.

Core Responsibilities:-Planning of Marketing Strategies to Help Drive Traffic and Engagement-Versatility in brand management-Creating Brand Awareness-Email Marketing & Email Content Structuring-Content Planning & Strategizing-Google Adwords-Structuring Behavioral Aspect of Potential Customers-Setting Targets-Tracking Social Media Influencers-Keeping Up to Date with any Social Media Trends-Assist with Social Media Performance ReportOther major responsibilities include:-Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram, and YouTube and engage with social media users.-Assist with the general day to day administrative tasks.-Producing a consistent brand message across all the social media channels.-Working with other departments to develop social media timelines that coincide with the product release, ad campaigns, and other brand messages.

Core Responsibilities includes:-Assisting with the business case-Planning and monitoring-Eliciting requirements-Requirements organization-Translating and simplifying requirements-Requirements management and communication-Requirements analysis

Completed a live project for 8 weeks, Working on only 8 Mondays to go around to the Stationary stores and make as much orders of classmates and other stationery as much as possible while keeping an eye on the customer behavior, preference and nature of purchase.

Summer Internship for 2 Months

I was working as Project engineer in Wipro infotech. Learned new things and difference types of task and responsibilities during different project. Troubleshooting of Routers and switches, Generating reports and statistics of the network usage. Following up with the higher administrators regarding the Network's status. Logging up call regarding any issue that comes up in the network. Asset management, Rack management, Windows L1-L2 troubleshooting.Wipro creates a comfortable and a workable environment where an employee feels free to work.

Given training under the guidance of expertise in the domain of Networking, Active directory, & Windows L1/L2 training.