Country Manager, Genetics Pharmaceuticals, Kabul, Afghanistan ​October 2018 – PresentSpearheaded sales, marketing, and overall country operations in Afghanistan. Designed monthly , quarterly and annual budgets , RSF etc Identified training needs and customer engagement events. Developed team capacity; monitored distributors inventory management, distribution orders processing, sales forecast & payment functions on monthly basis . Streamlined logistical operations, involved in Company’s Registration process ( AFDA ) Organized frequent product awareness sessions like RTDs for all stakeholders. Liaised with leading KOLs of Afghanistan market , built effective relationships and arranged several foreign Continuous Medical Education Programs for medical practitioners.▪ Maximized the company’s profitability index via improved resource planning. launched new products in the market; increased product acceptability in highly challenging trade market.▪ Developed new business opportunities by identifying gaps in Ortho, gynecology and pediatrics portfolios . We targeted the audience and developed product awareness by organizing medical group meetings periodically. ▪ Decreased stock shortages by 90% through advanced quarterly demand forecast from the local stakeholders; monitoring the supply demand ratio affecting the seasonal variations . Also managed effectively commercial stock demand and supply operations.▪ Optimized stock delivery from Pakistan through analysis of sales trends vs. production priorities at manufacturing level. Recommended solutions to supply chain department to fix logistical and import-related issues on time. ▪ Rationalized promotional expenses accruals with sales budgets; switched resources to long term better output through the development of an optimization plan ensuring business viability.

Country Manager, Horizon Pharmaceuticals, Kabul, Afghanistan​August 2016 – May 2018: Established Horizon Pharmaceuticals as a market leader through the launch of the nutraceutical product category in Afghanistan. Led pre/post launch branding operations in the country; performed strategic planning, designed marketing strategies, developed and managed team, and evaluated performance. Achieved qualitative and quantitative strategic objectives. Identified new business opportunities, designed budget, and maintained sales vs. expense ratio for profit generation.▪ Performed product development, sales forecasting, effective resource allocation, and organized CME programs. Built revenue growth from the ground-up to PKR 7M in 2.5 years for the high-value nutraceutical products for focused segments.▪ Led an 8-membered team for nutraceutical product launch; boosted per person productivity to ~PKR 0.9M through better incentive plan, training, and capacity development.▪ Aligned team with strategic objectives related to the nutraceutical business in Afghanistan through extensive training and development program. Bettered growth through niche marketing; connected the right product with the right customer. ▪ Engaged 300+ medical practitioners through sponsored workshops and seminars. Organized direct product awareness programs by conducting medical group meetings in private and government institutions.▪ Built strong industry relationship by liaising and engaging 60+ KOLs for business development and product awareness.

Promoted to: Business Unit Head, Global Pharmaceuticals, Kabul, Afghanistan​March 2009 – July 2018Previously: Senior Product Manager ​January 2013 – March 2014Product Manager, Global Pharma Islamabad​March 2009 – December 2012Oversaw marketing plans, budgets and sales forecasts. Reformed by strategic marketing and sales plans; brought in significant operational changes, restructured product pricing, stakeholder benefits and compensation and financial plans. Implemented corrective actions for better promotional campaigns; improved bottom-line growth. Organized engagement activities and CME programs for doctors.▪ Brought in PKR 350M collaboratively in sales in 3.0 years through the implementation of the market growth strategy; managed a portfolio of globally acknowledged gastroenterology, psychiatric and neurosurgery pharmaceutical products.▪ Led a dynamic team, devised territory-wise strategic plans — realigned strategic focus from sales to marketing for sustainable growth and improved results.▪ Improved profitability index in less than two years through modifications in pricing strategy, budget control, cut in overhead cost, new product launch, and increase in activities yielding higher ROI.▪ Bettered customer positioning of the products and built corporate image by collaboratively organizing Neuro Conferences during 2009-2012; exceeded ROI through effective execution.▪ Established Citolin, Rapid cap & Pelton V as leading brands in their IMS respective segments; proposed to conduct the clinical survey and published clinical trials data to develop product awareness.▪ Developed pool of 50+ KOL’s; engaged KOL’s for gastroenterology and neurosurgery brands through effective promotion and scientific awareness programs. Organized 100+ medical group meetings and engagement events.

Assisted business manager in the development of promotional campaigns and strategy designs. Provided support in market validation activities and maintained an IMS data record. Identified training needs, monitored competitors performance with market status. Monitored and analyzed ROIs of different marketing activities.▪ Identified training needs and organized periodic learning and development session for the sales team; improved team productivity through facilitation in competitor analyses and suitable strategic fit.

Developed liaison with doctors and provided products’ scientific details; promoted Abbott as an ethical company and contributed to business growth.▪ Boosted Haematinic brand monthly sales to 10,000 packs in assigned territory; repeatedly achieved annual sales targets as a territory manager; improved productivity from PKR 0.8M to PKR 1.9M.