Sheikh Abdullah Email & Phone Number

Lahore, Pk

Lahore, Punjab, Pakistan

Pakistan

- Owning First Mile, Warehouse and Last Mile- Reduced overall operation cost by 50% resulting in significant improvement in the contribution margin- Improved experience reliability by 20 percentage points- Reduced delivery time by 40% by revamping picking and delivery operations- Leading a team of 40+ colleagues with 70+ NPS- Designed and implemented IMS, routing algorithm, picking app and delivery app- Spoc and thought leader for all products related to operations-… Show more - Owning First Mile, Warehouse and Last Mile- Reduced overall operation cost by 50% resulting in significant improvement in the contribution margin- Improved experience reliability by 20 percentage points- Reduced delivery time by 40% by revamping picking and delivery operations- Leading a team of 40+ colleagues with 70+ NPS- Designed and implemented IMS, routing algorithm, picking app and delivery app- Spoc and thought leader for all products related to operations- Designed all SOPs for inbound, storing and placement, picking and last mile Show less

Dubai, United Arab Emirates

- Launched and owning dark stores in the UAE- Improved marketplace reliability by 7 p.p. by tackling out of stock and improving replacement experience- Improved app adoption for item replacements by 30% using merchant performance SLA’s and incentives- Reduced Large order cancellation by 50% by implementing operational solutions- Reduced out of stock by 10 p.p. by creating relevant reporting and out of stock incentives- Revamped rider pricing to improve captain and merchant… Show more - Launched and owning dark stores in the UAE- Improved marketplace reliability by 7 p.p. by tackling out of stock and improving replacement experience- Improved app adoption for item replacements by 30% using merchant performance SLA’s and incentives- Reduced Large order cancellation by 50% by implementing operational solutions- Reduced out of stock by 10 p.p. by creating relevant reporting and out of stock incentives- Revamped rider pricing to improve captain and merchant experience - Reduced delivery time by 15% by improving picking experience - Implemented the picker project to improve replacement experience, out of stock and reduce contact rate- Launched scheduled deliveries and 24/7 availability for groceries -SPOC for all product developments and deployments Show less

Dubai

- Doubled supply within a span of two months, involving meter integrations and device installations, to ensure smooth launch of the service across the city- Implemented density and route-based model for fleet optimization; reduced ETAs by 50%- Introduced zone based captain incentives based on geographical segmentation of captains to ensure healthier marketplace metrics across zones - Created and implemented a model for dynamic performance fee, resulting in an increase in margin by… Show more - Doubled supply within a span of two months, involving meter integrations and device installations, to ensure smooth launch of the service across the city- Implemented density and route-based model for fleet optimization; reduced ETAs by 50%- Introduced zone based captain incentives based on geographical segmentation of captains to ensure healthier marketplace metrics across zones - Created and implemented a model for dynamic performance fee, resulting in an increase in margin by 2%- Strengthened key supply KPIs to achieve 3x growth in trips, optimizing utilization and earnings per hour for captains- Improved acceptance rate of online bookings during high street hail hours by 2x using captain education and optimising dispatch radius- Developed key operational and supply KPIs and reports, enabling tracking and visibility of the business for internal and external stakeholders - Lead the initiative with RTA to launch the People of Determination cartype on the app for people with special needs- Co-led high density locations solution, developing the business case and deployment plan, securing the official partnership for Expo 2020 Show less

Lahore, Pakistan

- Redirected efforts and attention to fleet operations optimization leading to 25% QoQ trip growth and subsidies reduction of 15% (% of GMV) across the network- Introduced marketplace metrics and actively collaborated with the city teams on achieving product market fit by providing them with marketplace reporting infrastructure- Created the reporting infrastructure for the CEO and market leaders across 4 categories in 55 cities to enable visibility and facilitate informed decision… Show more - Redirected efforts and attention to fleet operations optimization leading to 25% QoQ trip growth and subsidies reduction of 15% (% of GMV) across the network- Introduced marketplace metrics and actively collaborated with the city teams on achieving product market fit by providing them with marketplace reporting infrastructure- Created the reporting infrastructure for the CEO and market leaders across 4 categories in 55 cities to enable visibility and facilitate informed decision making- Reduced the burn on pooling by 20 p.p. by optimizing match rate and path overlap- Scaled up deliveries by 200% across the region by revamping the pricing and operational structure - Identified high demand zones through heatmaps; improved supply dispersion, reducing mismatch through scheduled peaks and captain education - Led market research initiatives to gain insights to grow categories resulting in the launch of Delivery across three cities, Bikes in four cities and Taxi in two cities Show less

Lahore, Pakistan

- Introduced segmented targeting of campaigns through contextual marketing, leading to an increase in customer engagement and reduction in Rider Subsidy spend of 10%- Enabled geo-analytical decision making to identify demand drivers resulting in a 5% increase in weekly new users- Devised HV retention and engagement action plans based on historical trends resulting in a 2 p.p.increase in retention rate- Reduced captain subsidy spend by by 40% by introducing captain tiering and… Show more - Introduced segmented targeting of campaigns through contextual marketing, leading to an increase in customer engagement and reduction in Rider Subsidy spend of 10%- Enabled geo-analytical decision making to identify demand drivers resulting in a 5% increase in weekly new users- Devised HV retention and engagement action plans based on historical trends resulting in a 2 p.p.increase in retention rate- Reduced captain subsidy spend by by 40% by introducing captain tiering and segment based bonuses and guarantees- Launched and managed the performance of Careem bike which became the second largest category for the city- Opened 7 new franchises, increasing daily registrations by 100% in a span of 6 months - Revamped franchise incentive structures to reduce costs by 20% and improved overall efficiency by standardizing franchise operations Show less

Lahore, Pakistan

Teaching assistant to Dr. Bilal Khan for Advanced Game Theory.

Lahore, Pakistan

- Conducted primary research and statistical analysis on data collected with Dr. Husnain Fateh Ahmed and Dr. Hassan Abbas. - Used surveys as a means of research. Targeted bad-grid and off-grid villages near Pakpattan and Sharakpur. Personally visited the villages and conducted the surveys.- Constructed databases with Dr. Ali Hasanain using media and newspapers. - Codified newspapers and developed a mechanism to check electronically how stories behaved.

Lahore, Pakistan

Co-authored a paper under the mentorship of Dr. Husnain Fateh Ahmed "Deterrence: A two-period analysis of optimal investments in weaponry under incomplete information"

Lahore, Pakistan

Analyzed sales and made forecasts and predicted trends of buyers. Oversaw stock accumulation and loading of stocks on and before the days allot for sales.

Bsc (Hons), Economics

Activities and Societies: I was the captain of the Table Tennis team of my University. I Organised various events, the biggest being.

A Levels, Economics, Business And Accounting, A

Activities and Societies: Management of events