• Extrapolated Radio population of Pakistan by using Instar (Kantar)media.• Currently handling the portfolio of Nestle, Coca Cola, Engro, Telenor, Ufone, Reckitt Benckiser, Packages, Pepsi, from analysing and evaluating their media spends on radio.• Generated complete analysis reports regarding episodes like Coke Studio, Battle of the Bands etc. to measures, Reach, GRP’s.• Pre & Post analysis of all campaigns done in past and propose them via media plan accordingly.• Serving as a primary contact to the client on ad-hoc analyses, understand and respond to questions on content, data issues/questions, reports etc.• Effectually responded to clients on their planning and other measures as necessary.• Managing collaborations with various agencies in the industry to fulfil client requirements as one window solution provider.• Interacted with clients on a regular basis to rapidly reply on queries and provide project updates.• Ensured that clients received outstanding service to not only maintain but to extend relationships for future business opportunities.• Cooperated and communicated effectively with clients to ensure client satisfaction and agencies with set standards.• Identify and co-operation with new prospect business for effectively fueling the portfolio’s growth.• Complete performance reviews each weekly, month & quarterly and recommendations for improvement.• Maintained up-to-date on business operations as well as positive and negative impacts.• Established operational objectives and work plans and delegated assignments to subordinate managers.• Established project control procedures such as project forecasts and cash flow projections.• Mentored the operational team, which boosted efficiency, success and confidence among employees.• Prepared monthly reports, including payment and account reconciliations and financial statements.• Supervised the Operations, Client Services, Finance Department.

• Trained and developed new team members in alignment with branch service standards and objectives.• Maximized efficiency through effective resource allocation and employee management.• Developed sales strategy to meet established sales objectives.• Implemented process improvements to increase productivity.• Supervised a team of 3 branch employees and made recommendations regarding performance evaluations.• Managed team of 20 analysts focused on Lahore, Pakistan.• Established key procedures for teams preparing documentation, models, and Promotional offers.• Developed solutions to sales challenges and maximized business opportunities.• Coached employees in successful selling methods and encouraged cross-selling additional products and services.• Collaborated with marketing department personnel to optimize strategic initiatives.• Supervised a sales force of 12 sales associates.• Promptly resolved all customer requests, questions and complaints.• Created and launched new online marketing strategies that resulted in 60% sales increase.• Recruited, interviewed and hired individuals who would add value, dedication and knowledge to the sales team.• Trained all incoming sales team members.• Managed the workflow of all business processing including the preparation of reports to support the sales department. • analyzed sales data and kept up to date with market trends.

• Controlling and evaluating IT and electronic data operations • Managing IT staff• Manage information technology and computer systems • Manage IT staff by recruiting, training and coaching employees, communicating job expectations and appraising their performance • Design, develop, implement and coordinate systems, policies and procedures • Ensure security of data, network access and backup systems • Identify problematic areas and implement strategic solutions in time • Preserve assets, information security and control structures • Running regular checks on network and data security• Identifying and acting on opportunities to improve and update software and systems• Developing and implementing IT policy and best practice guides for the organization• Designing training programs and workshops for staff• Conducting regular system audits• Running and sharing regular operation system reports with senior staff• Overseeing and determining timeframes for major IT projects including system updates, upgrades, migrations and outages• Managing and reporting on allocation of IT budget• Providing direction for IT team members• Identifying opportunities for team training and skills advancement