Dynamic and seasoned executive with over 20 years of multifaceted experience, specializing in business development, account management, and strategic leadership within prominent industries including Fintech, Retail, F&B, and Entertainment in the Middle East, Southeast Asia, and Pakistan. Recognized for a forward-thinking approach to steering cross-functional teams and nurturing influential partnerships, fostering business growth and expansion in diverse market environments. Adept at incorporating a structured entrepreneurial mindset, leveraging analytical expertise, and technology to steer innovative and profitable business initiatives.
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Chief Executive OfficerBogo LivKarachi, Pk -
CooGolootlo Aug 2022 - Mar 2024Pakistan -
Country Head - AlliancesGolootlo Aug 2017 - Aug 2022Pakistan -
Deputy General Manager - International Business Development & Food DivisionAl Ahli Holding Group May 2014 - Aug 2017United Arab EmiratesAs a pivotal force in expanding a prestigious group's investment portfolio, I exhibited deep expertise in due diligence, business modeling, and steering negotiations in both established and emerging markets, with a particular focus on the ASEAN region. I was at the helm of high-profile acquisitions including "theaudience", a premier content creation entity in the USA, and Comic Cave Studios, a notable name in Singapore's pop culture and animatronic sphere.My role saw extensive… Show more As a pivotal force in expanding a prestigious group's investment portfolio, I exhibited deep expertise in due diligence, business modeling, and steering negotiations in both established and emerging markets, with a particular focus on the ASEAN region. I was at the helm of high-profile acquisitions including "theaudience", a premier content creation entity in the USA, and Comic Cave Studios, a notable name in Singapore's pop culture and animatronic sphere.My role saw extensive collaboration with a host of trade and industry departments, like DTI, BOI, BCDA (Philippines), MATRADE (Malaysia), IE (Singapore), and IIPC (Indonesia), amongst others. This also involved working closely with KPMG and the Asian Development Bank to secure financing, and facilitate M&A and due diligence processes.Venturing into the F&B sector, I pioneered the launch of the group's division, establishing a stronghold through franchising leading Filipino brands and inaugurating a flagship food court in the UAE. Entrusted with comprehensive P&L responsibilities, I spearheaded the division to a triumphant success, realizing a gross revenue of AED 11.5M. Show less -
Sr. Relationship ManagerFirst Gulf Bank Jan 2013 - Apr 2014United Arab EmiratesIn a pivotal role, I spearheaded a remarkable surge in the asset portfolio, amassing AED 700M within the initial year through the strategic inception and rollout of the pioneering 'First Savings Certificate' program. This initiative not only amplified the financial footing but also brought an influx of 100,000 new clients to the bank's ecosystem.My leadership extended to fortifying partnerships, where I orchestrated the integration of over 400 additional third-party exchange house… Show more In a pivotal role, I spearheaded a remarkable surge in the asset portfolio, amassing AED 700M within the initial year through the strategic inception and rollout of the pioneering 'First Savings Certificate' program. This initiative not only amplified the financial footing but also brought an influx of 100,000 new clients to the bank's ecosystem.My leadership extended to fortifying partnerships, where I orchestrated the integration of over 400 additional third-party exchange house resellers. This was achieved through adept negotiation of agreements and the establishment of streamlined operational procedures, intensive training, consequently expanding and enhancing multi-platform distribution channels. This comprehensive approach ensured a seamless and synergistic working model, fostering growth and alignment in both internal and external channels. Show less -
Relationship Manager - DistributionNational Bonds Corporation Jul 2009 - Jan 2013United Arab EmiratesIn a transformative role, I cultivated and spearheaded the largest third-party financial product sales network in the UAE, fostering robust relationships with premier Islamic banks, Exchange houses, and Emirates Post across 1200+ locations. This strategic maneuver not only catalyzed the achievement of an impressive AED 5 billion portfolio but also marked the pioneering integration of T-24 banking core technology for instantaneous product delivery, setting a new standard in the… Show more In a transformative role, I cultivated and spearheaded the largest third-party financial product sales network in the UAE, fostering robust relationships with premier Islamic banks, Exchange houses, and Emirates Post across 1200+ locations. This strategic maneuver not only catalyzed the achievement of an impressive AED 5 billion portfolio but also marked the pioneering integration of T-24 banking core technology for instantaneous product delivery, setting a new standard in the industry.During my tenure, I was instrumental in driving partnerships with major UAE-based entities, generating a monumental revenue of AED 1.5 billion in 2011 alone, while sustaining a cumulative growth rate of 20%. Through strategic planning and implementation of various relationship enhancement programs and joint ventures, I surpassed partner and distributor sales targets, expanding the alternate sales channel and service effectively.Additionally, I revamped both internal and external processes to elevate customer experience and streamline the product lifecycle. A testament to my commitment to excellence was the successful management and facilitation of comprehensive product and process knowledge training for partners and distributors, enhancing overall operational efficacy and customer satisfaction. Show less -
Executive Officer Marketing & Business Development (Cards & Jewelry Division)Ary Group Jan 2007 - Jun 2009United Arab EmiratesIn my role as an Executive Officer in Marketing & Business Development, I catalyzed substantial growth in the UAE and Pakistan markets, notably within the jewelry, card, and telecom sectors. Through strategic financial stewardship and sales acumen, I consistently achieved and surpassed established targets, nurturing a trajectory of sustained growth.I pioneered the implementation of a centralized ERP system in the Retail Division, revolutionizing transaction operations and boosting… Show more In my role as an Executive Officer in Marketing & Business Development, I catalyzed substantial growth in the UAE and Pakistan markets, notably within the jewelry, card, and telecom sectors. Through strategic financial stewardship and sales acumen, I consistently achieved and surpassed established targets, nurturing a trajectory of sustained growth.I pioneered the implementation of a centralized ERP system in the Retail Division, revolutionizing transaction operations and boosting efficiency across all facets. As the guiding force behind the Central Marketing Committee, I meticulously crafted and implemented uniform branding and merchandising standards, fortifying our brand’s market presence and enhancing customer engagement.Moreover, I orchestrated comprehensive marketing strategies, partnering with leading regional advertising agencies, thus amplifying our brand's resonance and market penetration. Show less
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Unit Head Operations/ Business Development (Cards & Telecom)Ary Group Nov 2005 - Dec 2006PakistanIn my role as the Unit Head of Operations & Business Development, I spearheaded the formation of a trailblazing financial retail chain, introducing a plethora of financial services ranging from utility bill payments to the sale of various proprietary and co-branded products.I was pivotal in devising operations for a novel short-term financing facility aimed at consumer products, showcasing strategic foresight and adept execution. A milestone achievement was the integration of an… Show more In my role as the Unit Head of Operations & Business Development, I spearheaded the formation of a trailblazing financial retail chain, introducing a plethora of financial services ranging from utility bill payments to the sale of various proprietary and co-branded products.I was pivotal in devising operations for a novel short-term financing facility aimed at consumer products, showcasing strategic foresight and adept execution. A milestone achievement was the integration of an Interactive Voice Response (IVR) system, which significantly transformed telephonic sales and transactions, fostering a new era in our digital journey with the telephonic sales of prepaid pins and internet hours for top-tier GSM telecom providers.I facilitated landmark collaborations, including the launch of a co-branded prepaid card with SSGC and the innovative 'Sahulat Card', in tandem with successful online billing system integrations with governmental utility and telecommunication corporations, optimizing payment procedures.Moreover, I orchestrated the seamless amalgamation of several partner systems and services, including airline ticketing and utility bill payment systems, with ARY Cards and external outlets, expanding our business horizon and elevating customer satisfaction. Show less
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Manager Operations - Retail Division (Cash & Carry)Ary Group Feb 2003 - Oct 2005PakistanAs Operations Manager, I was distinguished as a top-performing senior executive, consistently surpassing annual targets with a benchmark of over US$200,000. I was pivotal in crafting and implementing robust strategies and procedures that streamlined operations, encompassing facets such as merchandising, inventory control, and both international and domestic supply chain management.My role also entailed spearheading marketing initiatives and overseeing logistics, ensuring optimal store… Show more As Operations Manager, I was distinguished as a top-performing senior executive, consistently surpassing annual targets with a benchmark of over US$200,000. I was pivotal in crafting and implementing robust strategies and procedures that streamlined operations, encompassing facets such as merchandising, inventory control, and both international and domestic supply chain management.My role also entailed spearheading marketing initiatives and overseeing logistics, ensuring optimal store efficiency through strategic staffing and effective stock management systems. Moreover, I took the lead in enhancing the team's expertise by initiating comprehensive training programs, thus fostering a highly skilled and informed workforce. Show less
Sheikh Mustafa Education Details
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Business Administration And Management, General -
B.Com -
Bachelor'S Degree
Frequently Asked Questions about Sheikh Mustafa
What company does Sheikh Mustafa work for?
Sheikh Mustafa works for Bogo Liv
What is Sheikh Mustafa's role at the current company?
Sheikh Mustafa's current role is Chief Executive Officer.
What schools did Sheikh Mustafa attend?
Sheikh Mustafa attended Harvard Business School, Karachi University, Sir Syed University Of Engineering & Technology (Ssuet), Habib Public School, Institute Of Business Administration.
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Sheikh Waqas
Reconcile Financial Statement Made Brs Monthly,Quarterly,Yearly|Daily Bank Online Payment Verification|Treasury Lead|Maintain Records|Lahore -
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Sheikh Mustafa
Islamabad -
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