The idea was born around Feb.2016, when I was working in a small automobile company and usually finding it difficult to arrange basic things for my family in day time as I was busy in my job, therefore in my spare time, I just started exploring market with the help of “Google & people.”Surprisingly, I Found more than 32 companies who have already started an app-based bike taxi operation In India and most of the companies were small start-ups. Best thing was, all companies belong to south or north Indian states and only one company exist in my state. Finally, my myth busted and I've got an innovative idea to launch, it took 6 months time to understand the basic needs of the market. During this period, I visited more than 4 states & 7 cities to analyse the working pattern & strategies of those companies. The conclusion from that analysis boosted my confidence to take a step ahead. When I shared my plans with my family & friends, all of them appreciated my idea but at the same time, they were against me to launch the company. As we belongs to a service class family and such kind of business requires a lot of money to burn before earning and I was quite convinced with them so I continued my job but at the same time, I started preparing and converting my dreams into words on my laptop.It took a year time to launch & established my company in market, one day a leading merchant visited my office and gave me lots of compliments for concept & execution, at the same time, he was finding difficulty to pronounce the correct brand name .i.e. (2wheeltaxis) and the moment I realized, if the name is not easy to remember & pronounce then, how the market will recommend to others as we had spend a lot, to establish the name & brand, still we decided to change the name for future prospects. Overnight, we took the decision, and changed the name of the brand from “2WT to ORDO” and we got a tremendous response as the name already replicates our services.