- Managed Growth & Digital analytics projects for E-commerce & Auto clients. (Croma, Flipkart, Purplle, Hero Vida, Bajaj Auto, etc)- Established and implemented OKRs, KPIs, KRAs to drive individual & team’s performance with organizational goals. Delivered pitches to onboard clients for a new project.- Managed end-to-end documentation processes, from onboarding to strategizing, execution, and reporting for various projects.- Demonstrated proficiency in resource management, including team allocation and optimization of available resources.

Led the performance marketing team for clients in Ecommerce, OTT, Ed-Tech, and lead generation sectors.● Developed performance marketing strategies for Stage OTT, achieving a remarkable 4X growth whilesimultaneously reducing their customer acquisition cost by 50% within a six-month period.● Scaled the Extra marks performance marketing campaign by 2X with a 60% reduction in cost per lead.● Managed the hyperlocal campaign for Malabar Gold & Diamond.● Provided training and peer-mentoring to 3 interns while simultaneously managing the 3 clients.

- Experience managing e-commerce/OTT/Food-tech/EdTech ad accounts.- Strategizing & Planning of performance marketing campaigns.- Proficient in overseeing and optimizing Google and Facebook Ads accounts for clients.- Skilled in campaign launches, data-driven optimization and reporting.- Collaborated with creative and website development teams for effective marketing initiatives.

I have experience in delivering classroom and online training for digital marketing, providing assignments and projects to students. Additionally, I have planned lead generation strategies for digital marketing courses and worked on SEO for the institute's website. I have also launched PPC campaigns to promote digital marketing courses.

I have extensive experience in developing and managing WordPress websites, directing search engine marketing campaigns, building brand awareness, and generating leads for events. I have also created effective text, infographics, and video marketing content, built and implemented content marketing strategies, and developed and updated successful SEO strategies. Additionally, I have managed all social media platforms and kept them updated with daily posts.

I have experience in monitoring social media and online sources for trends in the Solar and Rainwater harvesting industry. I have helped businesses develop their websites and social media profiles to promote their services. I have designed and presented social media campaign ideas and assisted with capturing and analyzing social media metrics to evaluate the effectiveness of campaigns.