• Oversee commercial operations with full P&L accountability and manage business development budgets.• Lead product development, negotiate contracts, and establish strategic vendor alliances.• Develop and implement pricing strategies, manage margins, and ensure adherence to quality control standards.• Conduct cost structuring, profitability analysis, and perform periodic sales reviews and trend forecasts.• Drive channel management to optimize stock turnover and improve cash flow.• Responsible for the Operating Plan, Business Strategy, Market Development, and Forecasting.• Implement business proximity strategies by recruiting, onboarding, and leading diverse, motivated teams.• Engage in deal closing and negotiation of contract terms, including finance and legal aspects.• Expertise in Strategy Input & Planning, Budgeting, Commercial Operations, Customer Service, Stakeholder Management, and People Management.• Build strategic partnerships and joint ventures with third-party organizations to secure optimal business terms and maximize ROI.• Oversee and review annual operating plans and capital expenditure budgets, ensuring alignment with corporate objectives to achieve business goals.

• Lead market expansion efforts and ensure product alignment across multiple regions.• Foster strategic partnerships to centralize and streamline operations within regional markets.• Drive product portfolio diversification by expanding across demographics and adding new verticals.

• Managed the commercial strategy and partnership programs for a portfolio of top ~10 key accounts, valued at up to XX million USD.• Ensured alignment between major distributors, end-user accounts, and Stanley Black & Decker’s corporate strategy by aligning KPIs with business objectives.• Built and maintained strong relationships with key stakeholders across the sales value chain, enabling commercial teams to effectively bid for tenders and secure long-term contracts.• Oversaw market research as project manager, driving promotions and new product launch strategies for major key accounts and channel partners.• Managed the commercial strategy and partnership programs for a portfolio of top ~10 key accounts, valued at up to XX million USD.• Ensured alignment between major distributors, end-user accounts, and Stanley Black & Decker’s corporate strategy by aligning KPIs with business objectives.• Built and maintained strong relationships with key stakeholders across the sales value chain, enabling commercial teams to effectively bid for tenders and secure long-term contracts.• Oversaw market research as project manager, driving promotions and new product launch strategies for major key accounts and channel partners.

• Managed a portfolio of 100+ accounts across the UAE.• Defined project sales parameters by collaborating with key stakeholders to secure major projects across retail, industrial, and commercial sectors.• Established a strong competitive position in the region, leveraging competitive advantages to drive accelerated growth.

• Oversaw market research and product offerings to meet customer requirements / focused strategic new product launches within the region• Developed territory sales and achieved highest distribution sales (availability per channel distribution model) per category, brand and region.• Developed the selling abilities of my team in the unit through continuous training and coaching on/off the field

• Managed the internal/external marketing programs for the regional office including new channel development and auxiliary support to 4 sales teams for business development , reported directly to the Regional Manager• Reorganized 8 major product lines sourced from multiple countries to cater the requirements of the local market channel partners• Coordinated the regional sales by leading the internal sales department for business development and establishing the pricing structures to support respective Division Managers• Analyzed sales trends and tracked monthly sales to assure closing the target numbers by critical sales reviews , feedback and follow up with commercial teams• Planned, launched and managed several organizational and operational projects to increase the business effectiveness and productivity of the sales team