• Represented textile products during show booths expos captivating visitors and driving brand visibility and sales.• Visit Textile factories to promote products in the Punjab region.

My roles as a Growth Marketing Manager are to drive customer acquisition, engagement, and DAU growth through data-driven strategies and impactful campaigns.

My role as creative team lead is all about nurturing imagination and turning thoughts into the ideas that give campaigns the edge. I motivate team members to have a positive approach that encourages their creativity to flourish and give creative direction. - Presenting creative direction and developing concept ideas between team members and the account director- Communicating clearly and effectively complex briefs to the team. - Planning with the creative strategist and performance marketing lead to develop insights and media plans. - Collaborating with art director and designers to execute the creative concepts- Engage with production houses, video editors, photographers, as per the execution required- Delegating tasks and set deadlines for the internal team- Watching over the quality control of all projectsWith Wakhra I have created campaigns like ‘Leaks are scary’ insight based for IIL, managed the campaign shoot ‘work.weekend.wherever’ from moodboard to execution for Hush Puppies, worked on a brand strategy for Teleschool with advertising veteran Ammad Shah and learned a lot while having fun.

Conducted research on the viral trends happening in Pakistan.• Created strategies for Pepsi-Co (Lay's, Cheetos, Mountain Dew).• Operational Management tasks were handled for the Lay's PassaSmile (Smile Machine) campaign. • Designed presentation for the clients such as Lay's, Coca-Cola, Unilever and Cheetos.• Organized and managed event for PSMA of its first leadership summit.

• Assistant Project Manager in Strategic Marketing Consulting.• Conducted market research on the moving industry using databases, Business Insight Essentials, Euromonitor, Business Source Premier and RMA's Annual Statement Studies.• Developed a SWOT analysis of the moving industry and also created a competitive analysis of the moving companies based in New York.

To take down notes during the class for a student with disability. And in 48 hours to post the notes taken online for the semester.