Passionate and goal oriented marketing and communications professional with over sixteen years of experience. Demonstrated track record of developing and leading cross-functional teams, identifying business potentials, driving revenue growth and profitability. Ability to anticipate changes in the environment and to accommodate on strategic and tactical levels. Consulted with clients across industry categories such as CPG, Finance, Airline & Consumer Appliances, and Cellular Phones – and convinced them to shift spend from offline to online. Have extensive experience in CPG categories ranging from tobacco to pharmaceuticals on one hand to low-involvement electronics and beauty products. Tracking and creating opportunities for business diversification.