Sheikh Muhammad Umer Email & Phone Number

Lahore, Pk

Lahore, Punjab, Pakistan

Job Responsibilities:•Designed and implemented robust digital marketing strategies, driving increased website traffic and a significant boost in lead generation.•Successfully managed social media accounts of company, producing engaging content that resulted in a notable rise in followers within months.•Played a key role in planning and executing events, product launches, and industry gatherings to enhance company visibility and engagement.•Executed impactful Out-of-Home (OOH) campaigns, enhancing brand visibility and contributing to increased sales for company.•Fostered strong relationships with company clients, influencers, and bloggers to amplify brand presence and customer loyalty.•Oversaw event logistics, including venue selection, vendor coordination, and providing on-site support to ensure seamless execution.•Maintained alignment of all social media content with the brand’s voice, values, and guidelines.•Monitored industry trends and emerging platforms, integrating them into forward-thinking social media strategies.•Designed and optimized Meta, Google, and LinkedIn ad campaigns, maximizing ad spend efficiency and driving higher conversion rates.•Partnered with design and development teams to create engaging, high-converting landing pages, achieving improved conversion rates.•Directed influencer marketing initiatives, identifying and securing collaborations with key industry influencers, boosting brand awareness and social media engagement.•Crafted and managed designs and content for company, delivering compelling and effective lead ads across Google, Meta, and LinkedIn.•Monitored and compiled comprehensive PR and social media performance reports for company.•Analyzed social media metrics to evaluate campaign performance and content impact, providing actionable insights for continuous improvement.•Delivered regular reports and strategicrecommendations to enhance future campaigns and drive greater audience engagement.

Lahore, Punjab, Pakistan

Responsibilities:• Developing, generating, and growing new businesses including planning campaigns.• Developed and executed comprehensive digital marketing strategies resulting increase in website traffic and a boost in lead generation.• Managed social media accounts for multiple clients, creating engaging content and increasing follower within six months.• Assist in planning and executing events, product launches, and industry events for clients.• Developed and executed comprehensive OOH campaigns for increasing brand visibility resulting generating sales.• Build and maintain relationships with clients, and influencers and bloggers with clients.• Manage event logistics, including venue selection, vendor coordination, and on-site support for clients.• Ensure all social media content aligns with the brand voice, values, and guidelines.• Stay updated on industry trends and emerging social media platforms to incorporate into strategies.• Planned and executed successful Meta, Google and LinkedIn optimizing ad spend and achieving increase in conversion rate.• Collaborated with cross-functional teams, including designers and developers, to create engaging and high converting landing pages, leading to increase in conversion rates.• Managed influencer marketing campaigns, identifying key influencers in the industry and negotiating partnerships, resulting increase in brand awareness and social media engagement.• Managed designs and content of social media clients to create engaging and high-converting lead Ads for Google, Meta, and LinkedIn.• Monitoring and Reporting PR and Social media reports for clients.• Track and analyze social media metrics to assess the performance of campaigns and content for clients.• Provide regular reports and insights to inform future strategies and improve engagement for clients.

Lahore, Punjab, Pakistan

Responsibilities:• Implemented and managed Social Media Ads campaigns.• Created and executed social media marketing strategies, leading to increase in engagement and brand mentions.• ATL, BTL, and TTL developed and executed comprehensive for generating brand visibility and generating sales.• Developed OOH campaigns and executed comprehensive brand awareness and boosting sales.• Ensure all social media content aligns with the brand voice, values, and guidelines.• Stay updated on industry trends and emerging social media platforms to incorporate into strategies.• Conducted regular A/B tests on social media campaigns, optimizing subject lines and content toachieve improvement in open rates.• Assist in planning and executing events, product launches, and industry events for company.• Manage event logistics, including venue selection, vendor coordination, and on-site support for clients.• Assisted in the development of content marketing strategies, resulting increase in website traffic.• Monitored online reputation and responded to customer reviews and feedback, maintaining positive brand sentiment.• Monitoring and Reporting PR and client monthly reports for company.• Track and analyze social media metrics to assess the performance of campaigns and content for company.• Provide regular reports and insights to inform future strategies and improve engagement for company.

Lahore, Pakistan

Responsibilities: • Developed and executed ATL (Above-the-Line) marketing campaigns to reach a broad audience through mass media channels, such as television, radio, and print advertisements.• Implemented BTL (Below-the-Line) marketing campaigns, targeting specific audiences through direct mail, email marketing, trade shows, and in-store promotions.• Created TTL (Through-the-Line) marketing campaigns, integrating both ATL and BTL strategies for a cohesive and comprehensive marketing approach.• Developed OOH campaigns and executed comprehensive brand awareness and boosting companyobjectives.• Ensure all social media content aligns with the brand voice, values, and guidelines.• Stay updated on industry trends and emerging social media platforms to incorporate into strategies.• Planned and conceptualized marketing campaigns, aligning them with overall business objectives and brand messaging.• Assist in planning and executing events, campus launches, and industry events company.• Manage event logistics, including venue selection, vendor coordination, and on-site support for clients.• Developed marketing strategies to effectively position products or services in the market, considering target audience needs and competitive landscape.• Analyzed campaign metrics and KPIs to measure the effectiveness of marketing efforts and identify areas for optimization.• Monitoring and Reporting PR and Social media reports of company.• Identified trends and patterns in consumer behavior and market dynamics, leveraging data-driven insights to inform future marketing strategies.• Track and analyze social media metrics to assess the performance of campaigns and content for company.• Provide regular reports and insights to inform future strategies and improve engagement for company.

Lahore, Pakistan

Responsibilities:• Developed and executed successful Public Relations Public Relation campaigns to enhance brand visibility and reputation, securing media coverage in leading industry publications.• Built and managed strong relationships with partner companies, influencers, and media outlets, resulting in increased media mentions and collaborations.• Proactively collected feedback from clients and stakeholders to gauge campaign effectiveness andidentify areas for improvement and growth.• Shared valuable insights and feedback with cross functional teams and departments to foster collaboration and alignment in marketing efforts.• Analyzed key performance metrics and data, such as media impressions, audience reach, and sentiment analysis, to measure P.R. campaign impact and success.• Identified trends in media coverage and public perception, enabling strategic adjustments to campaigns for maximum positive exposure.• Demonstrated expertise in marketing principles and trends, effectively applying this knowledge to P.R. strategies and overall marketing initiatives.• Collaborated with internal and external teams to integrate P.R. efforts with other marketing channels,creating cohesive and impactful brand messaging.

Johar Town Lahore

Attended a Training Program in Sindh Bank Limited• Account Opening• Account Closing • Darment Account• Remittance• Pay Order/Demand Draft Issuance

Master Of Philosophy - Mphil, Business Administration And Management, General

Bachelor’S Degree, Accounting And Finance

Activities and Societies: Event Management HeadBS.Hons in Accounting and Finance

High School, Science

Activities and Societies: DebatorMatric