Talha Sheikh Email & Phone Number

West Hills, Ca, Us

Austin, Tx, Us

Conducted research to understand key drivers within the produce and floral categories to identify areas of opportunity. Continuing to manage our quarterly cross media tracking study that informs media planning and spend by measuring brand lift.

Austin, Tx, Us

Led a strategic project to develop a holistic pricing strategy at Whole Foods based on consumer insights. Revamped our existing shopper landscape quarterly tracking study to improve data accuracy, learnings, and usage within the organization. Managed our quarterly cross media tracking study that informs media planning and spend by measuring brand lift. Changed existing reporting structure to focus more on actionability. Manage other initiatives for the research function such as managing our research community, department standards for research best practices. Support team leading Amazon in-store initiatives at Whole Foods including WFM branded credit card, returns process and Prime day activities.

Menomonee Falls, Wisconsin, Us

Led psychographic and behavioral customer landscape segmentation for Kohl’s identifying strategic customer targets for the organization using both qualitative and quantitative methodologies. Defined strategies including helping develop the new Kohl’s positioning “Rewarding the Everyday” to win with the customer target. The positioning led to increase in brand clarity, new customer acquisition and increase in creative appeal of our ads. Conducted research to identify key pain points of millennial customers when shopping at Kohl’s using quantitative and qualitative methodologies. The recommendations led to a new store experience being launched in 800 stores. Led the annual brand tracking study across 15 categories involving 200 brands. Measured key metrics and perceptions to identify opportunities and key improvement areas for the product and marketing teams

Redmond, Washington, Us

Ran a qualitative study to identify how Millennials perceive Microsoft and work with its products in order to grow Microsoft’s penetration with the segment of 18-30 year old developers. Mapped the career journey of Millennial developers to identify key influences and life stages which shape their preference for certain technologies and platformsBuilt a model for cloud adoption decision making process at organizations to identify opportunity areas and key stakeholdersHelped build a quantitative survey based on findings from qualitative research to test hypothesis and build a more specific decision making model.

Madison, Wi, Us

Madison, Wi, Us

Key Coursework and skills: Marketing Research, Marketing Analytics, Marketing Channels, Statistical Analysis of Psychological Experiments, Brand Strategy and Qualitatively-Based Marketing Insights, Basic Proficiency in R

Bentonville, Arkansas, Us

Led a project with Private Brands team to do a deep dive study across Food and Consumables categories to understand drivers of quality perception, impacting categories upwards of $30 billion dollars for Walmart.Led a project for integration of unstructured social media data with point of sales data to identify correlations and insights regarding specific retail drivers impacting different areas of business.

Madison, Wi, Us

Project Assistant-ship through the A.C Nielsen Center For Marketing Research at University of Wisconsin-MadisonRan a study to evaluate the effectiveness of a risk alert service that Cuna Mutual provides to external clients. Published Consumer Digital Trends Newsletter for internal and external clients on a variety of topics to serve as a knowledge platform. Analyzed data for a study on channels used for lending and insurance products for Cuna Mutual

Strategic HR Consulting and Recruitment

Boston, Massachusetts, Us

Agency Team Lead to manage digital requirements of Coca Cola Pakistan, India, Africa and Middle East.Launched New Seasons of Coke Studio Pakistan, Coke Studio India & Coke Studio Middle-East on the digital platform leading to a combined total of 35 million views, the most in the history of the franchise. Part of cross-functional international team that set up Coke Studio Africa digitally across several platforms including YouTube, Facebook, Website and Twitter leading to 3.2 million views making it one of the biggest musical shows in Africa. Conducted a detailed analysis of consumer behavior and insights for some of Coke Global digital properties using Google-Analytics and presented recommendations for enhancing user experience to the regional team

Boston, Massachusetts, Us

Responsible for business development and leading website ad software related projects of new clients which included setting the price, developing a scope of services and ensuring timely completion of the project.Pitched and developed digital properties for different clients; on-boarding 10 new clients.Account Manager for clients from various industries which included Engro, Indus Motors, and Teach for Pakistan.

Umraniye, Istanbul, Tr

Worked on several marketing and sales projects to ensure an in-depth understanding of the business, delivering on marketing and sales targets while being rotated in various positions across the hierarchy to understand their roles within the organization.Designed a customized set of marketing standards for the Modern Trade Channel which led to a 6% increase in sales.Analyzed the impact of Executing “Picture of Success” (Marketing standards) in Grocery- Channel for Islamabad Region quantifying the impact for individual trade marketing elements.Led a multi-functional team as Project Manager for Customer Loyalty Program for Lahore region, implementing across 3000 outlets leading to an 18% increase in sales; replicated nationwide following success of the program.Successfully led the Minute Maid Re-launch Drive in Lahore exceeding sales targets by 10%.

Karachi, Sindh, Pk

Organized a National Documentary Competition in collaboration with Asia Foundation, designed and executed the marketing strategies and operations.