As the CEO of Alps Tours, I lead a team of passionate and professional tour operators who provide customized and memorable travel experiences to our clients. We specialize in adventure tourism, cultural tourism, and eco-tourism, covering various destinations in Pakistan and abroad.I have a strong background in tourism management, having worked as the Director of Operations at ARBA Tourism and the Director of Himalaya Tours, where I oversaw the planning, execution, and evaluation of multiple tour packages, contracts, and partnerships. I also have a Bachelor of Science degree in Geology, which gives me an edge in understanding the natural and geological features of the places we visit. I am currently pursuing a Bachelor of Laws degree at the University of Azad Jammu and Kashmir, with the aim of enhancing my legal knowledge and skills in the tourism industry.My core competencies include new business development, strategic planning, budgeting, marketing, customer service, and quality assurance. I am always looking for new opportunities and challenges to grow and improve our services, and to contribute to the sustainable development of the tourism sector. I am also a member of the Board of Directors of the Kashmir Association of Tour Operators (KATO), where I advocate for the interests and rights of the tour operators and the tourists in the region.