Develop strategies that influence on brand recognition, consideration, and digital uplift.The creation of a yearly marketing calendar, annual budgeting, and competition analysis on all touch points for responsiveness and monthly spend in relation to sales.Develop ideas while collaborating with various partners, and ensure that the annual marketing plan is followed.Manage agency partners (Creative, Media, Activation, OOH, Production Houses, Research, Digital) and any other vendor efficiently for ongoing operations and project-based tasks.Develop marketing materials of all kinds (communication, artworks, POSM, and other collaterals) in close collaboration with the creative agency in accordance with the brand positioning, images, and guidelines.Effective and efficient media planning and execution for campaigns on TV, Radio, print, OOH and digital platforms.Plan and carry out BTL activities, such as Events, Activations, Exhibitions, and Seminars, and make sure the media is amplified as needed.Supervise and execute monthly content calendars.Coordination with a number of other departments to assist them with activities relating to marketing.

-Being the liaison with Creative, Digital, PR, and BTL agencies.-Managing financial budgets and making sure that campaigns are running on KPIs and on given budget.-Planning and tracking campaigns on digital media like Facebook, Instagram, and YouTube with different KPIs as per the objective.-Developing brand plan and budget in coordination with Brand Manager. Also, routinely assist in the TVC, Radio, and Digital media plans.-Gulab Mist and Herbal Hair Oil launch through multiple mediums.-Created DVCs for Safi, Gulab Mist, Rooh Afza Go, and Herbal Hair Oil.-Project Naunehal: Category expansion, App Development, TVC creation, and Jingle Revamp.-Assist NPD with market research, consumer demands, communication and designs for Sualin category, Naunehal Category, Herbal Oil, and Safi Category.-Planned and executed Safi BTL campaign "Khud Ko Pehchaano" in 60 different women colleges Karachi, Lahore, and Peshawar.-Planned and executed Carmina Plus BTL campaign of product trial generation on food streets and marriage halls in 7 cities (Karachi, Lahore, Islamabad, Multan, Peshawar, Hyderabad, and Faisalabad).-Responsible for planning and strategy making for the achievement of Brand's monthly and annual sales target.

-Responsible for complete South Region and its target achievement.-Successfully achieved a target of Rs. 8 million sales through short haul and long haul.-Streamlining the flow of channel structure by setting up a franchise in Mauripur along with automation of processes and practices.-Strategy development for creating awareness amongst B2B customers and generating PR.-Meeting with potential business clients to get them on board