Sheila Appleton Email & Phone Number

South Windsor, Ct, Us

Bristol, Ct

Manage and collaborate with internal departments, across TWDC, and external partners to align distribution process and systems with business segment priorities, as well as project management of operational initiatives and projects.

Bristol, Ct

Bristol, Connecticut

Espn

Coordinated workflow between Sales Support Staff and Account Executives, Sales Management, Business and Operations departments.Provided training, coaching and general support for Sales Support Staff to ensure maximum sales time for Account Executives and Sales Managers.Provided Training for Connecticut Sales teams.Created and maintained job aids and training aids for Sales Support Staff and Sales teams.Recognized problems and inefficiencies, developed and recommended solutions, followed through with implementation of improvements and efficiencies.Inventory reporting and management, oversight of tracking sales in live event/sports programming.Administrator: TIM and SalesMinder databases.Interfaced with all departments to ensure correct management of client support through entire cycle from pre-sale state to billing state.Assisted Sales and Sales Support team in creation of sales proposals based on client demographic needs using Strata products.Responsible for market operational processes including: billing, inventory reporting, live event reporting, and check logs.Served as member of 5 person Change Leadership team responsible for transitioning centralized operations processes to Atlanta location.Responsible for interviewing and hiring Sales Support staff.

Created and maintained daily program logs, and updated network programming and formats for Rhode Island and Connecticut zones.Processed daily contracts, confirmations, modifications, ad copy, verifications, makegoods, client times, co-op, contract files and all other traffic functions for sales personnel.Reorganized and managed inventory for Rhode Island News Channel, a joint venture with WLNE.Assisted National Sales Manager with contracts, confirmations, modifications, makegoods, order tracking database and ad copy.Supported Traffic Manager with: preparation of month-end reports and billing; assist with special projects such as inventory reports and monthly sales reports. 5/02 - 4/06

Secured classified advertising within assigned vertical market to existing and potential accounts for Hartford Courant Specialty Papers.Delivered customer service, via consistent communication, creation of advertisements, regular follow up, strategy sessions with Sales Manager and remaining informed on industry trends. 2/02 - 5/02

Liaison between client advertising agencies and sales, commercial satellite service, production, accounting and engineering departments to assure advertiser's superior on air product. Maintained and developed strong customer relations through accurate execution of all commercial activity, encompassing $25 million annually.Lowered annual discrepancy rate by more than $250,000.Responsible for WUTV's Federal Communications Commission Children's Programming Compliance, lowering error rate to less than 1%.Created and maintained WUTV's videotape library of over 15,000 on-air commercials.Reorganized traffic continuity systems to create greater efficiency.Responsible for training new Traffic Assistants in all areas of department.

Responsible for entering 30-40 client contracts daily.Responsible for contract files.Responsible for creation of daily logs.

B.A., History

Activities and Societies: Phi Alpha Theta - International History Honor SocietyMinored in: Communications, English and Business

Music, English, Mathematics, Science, History