A Digital Account Manager is SO many things, but I can be summed up like this: I’m your goal-getter.I’m everywhere I need to be, but most days you can find me:✅ Creating, implementing, and assessing objectives✅ Hosting 1:1 feedback sessions with clients every single week✅ Rallying the creative team to ensure all ad assets meet specs (on time!)✅ Reviewing campaign progress and ROI tracking✅ Keeping ahead of marketing trends and changing practices“She is so knowledgeable she should be the CEO of LinkedIn. No, the PRESIDENT of LinkedIn. The president and viceroy of LI Land.” - Real, true person’s testimony #1(Okay, that one was fictional. But if you do need to hear it from someone else, check my Recommendations!)

Proactively help companies to maximize advertising revenue through digital campaign management. Educate clients and sales on opportunities for optimized targeted ad campaigns. Provide excellent customer service to a sizable volume of accounts. Support clients to identify needs, and upselling and cross selling solutions.Translate data from campaigns into understandable recommendations.Work with sales representatives daily troubleshooting and mitigating technical issues in Campaign Manager unlocking revenue generation within a tight deadline. Collaborate with cross-functional teams to improve information flow and product updates that will affect advertisers.

Digital Campaign Setting & Optimization:Ad Campaign Creation, Management and Optimization.Digital Asset Creation & Management:LinkedIn Pages, Ad Accounts, Business Manager Accounts, Audiences, Insight Tags, and Conversion Tracking.LinkedIn Performance Metrics & Analytics:Translate data from Ad Campaigns into understandable recommendations.LinkedIn Advertising Strategy:Marketing Funnel, Brand Persona, Customer Journey, Content, Bid Strategy, Competitor Analysis and Market Benchmarks.LinkedIn Consulting & Trainings:Advertising Account Audits, Personnel and Corporate tailor-made Advertising Trainings.

Lead and managed a team of Marketing & Sales Operations professionals. Identified and mapped the lead buying process across various industry segments. Designed and automated the workflow of lead nurturing, reducing response-time from 3 weeks to 2 days. Captured, extracted, and synthesized business data. Proficient at tying actionable plans to business metrics. Managed Sales Contract Digitalization flow for LA, reducing deal closings from 3 months to 5 days. Analyzed sales processes and mechanisms for sub-optimal performance, with a focus on defect reduction and productivity. Oversaw creation of regional reporting to track progress against business targets.Collaborated effectively with internal stakeholders to operationalize mechanisms and best practices for Marketing and Sales.

Managed incoming leads, efficiently processing all opportunities, tracking, reporting, and maintaining to close or transferring to appropriate team.Fully qualified and mapped key stakeholders, business processes and legal requirements on deals.Conducted market research and derived strategic recommendations to drive process and business growth in partnership with Business Intelligence. Developed and maintained a thorough understanding of end-user purchasing behavior and industry trends to ensure effective implementation of marketing programs.In cooperation with Marketing Managers, developed and grew client-faced programs to expand the footprint and brand awareness globally across different target audiences.Content creator for the Region Innovation Community to foment growth mindset and agile methodology usage.

Project managed all nationwide events and trade fairs presence identified as part of marketing plans.Budget and financial management responsibility for marketing programs. Monitored and reported on performance of the distribution channels against our goals, identifying opportunities for marketing programs.Translated research results, initiatives and insight generation into actions, activities, programmes, and strategies. Built a strong network with external agencies, key influencers, national decision makers, event organisers, and the local scene searching for new collaboration opportunities.Worked with internal teams to integrate partner offers into the customer experience to drive revenue and engagement.Captured the voice of the costumer by conducting surveys, focus groups and interviews that identify the industry challenges. Increased the distribution channels’ demands and repurchase rate, contributing to a record in sales, growing 30% YOY.

Assisted the development, production and delivery of customer events and projects from proposal to delivery.Set, communicate and maintain timelines, budgets and priorities on events.Tracked event performance and wrap around marketing campaign results.Travel industry company expert. Managed travel policy and vendors. Monitored contracts and travel compliance. Optimized agendas and enabled remote decision-making to 6 International Account Executives. Coordinated travel arrangements and expense support.

Developed and managed internal communications strategies to engage employees and align with company values.Optimized content for internal communications channels to ensure high quality and impactful messaging.Led social welfare projects in partnership with local government associations and public schools.