Sheila Cramer Email & Phone Number

Norwalk, Iowa, United States

Iowa, United States

I make and deliver lasagna meals each week to families in need in Iowa. Many families are struggling since the pandemic started with job loss, Covid, food insecurity, new babies or are just need a break and a hot meal! I’m happy to prepare these hot meals, made with love, each week and I’m sharing my love of cooking with my son.

Ames, Ia

In charge of increasing Sparboe egg sales and specialty egg SKUs at the retail store level in 4 states. Managing corporate level accounts such as Fareway Stores, Price Chopper and Cash Saver grocery stores, Farner-Bocken distributing, Northern Lights Distributing and several US Foods divisions. In my account management duties, I setup promotions, sell products and advertising plans at the highest level.Responsible at store level for several grocery chains/distributors including Fareway, Price Chopper and Affiliated Foods.I also manage the US Foods account on the foodservice side in Texas, Memphis, Oklahoma City, Omaha and KC/Topeka. This includes holding trainings for reps, educating foodservice customers of US Foods on our product and company and selling new SKUs to the distributor.I work with retail customers to reach and maintain merchandising excellence by creating and implementing new ideas for marketing at the store and corporate levels.Secure distribution of new and specialty products at store and corporate level minimizing voids and maximizing distribution and sales. Gather market data, promotional and competitive information at the store level.Setup and implement new and unique marketing ideas for eggs at food shows, grocery demos and specialty egg presentations. Collaborate in the design of the shelf schematic and execute space management plans for each retail customer ensuring proper shelf sets and adjacencies.Meeting with corporate level executives to discuss planograms, high level promotions, new products and new ideas for merchandising.In addition to my regular position as Area Manager with Sparboe Farms, I'm also a spokesperson for the American Egg Board for their Good Egg Project; speaking to many community groups across the Midwest about the egg industry.

Direct sales of Heinz products to distributors and operators. Responsible for growing business and promoting and educating both on the Heinz portfolio of products.Directed distributors such as Sysco Iowa and Hawkeye Foodservice to bring in additional Heinz products.Launched dozens of new products to Midwest sales reps that led to increased sales and new product placements at distributors.Managed the relationship between distributor and customer and tracked data to ensure company marketing goals were met, distributors reached incentive targets, and customers were satisfied.Conducted large scale sales presentations to distributor sales groups in a three state area to promote high visibility for Heinz products and maintain market leader position.Represented the company at Food shows, designed and created food show booth, and followed up on food show leads and sales.Negotiated marketing agreements between Heinz and distributors to ensure market promotion priority through presentations at food shows and sales meetings, access to sales force, desirable product placement, and expanding product lines.Managed the billback and invoice process including paying invoices and clearing deductions

Managed major advertising accounts that included Menards, Home Depot, Lowe's, Verizon, U.S. Cellular and Sears/Kmart.Overall increased revenue through creation and presentation of proposals to the highest tier advertisers that resulted in increased advertising budgets that included more frequent, larger and full color ads.Consultant to top-level advertising agencies regarding our printed products.Negotiated multi-million dollar contracts with advertisers.

Bachelor Of Science, Journalism/Public Relations/Minor In Psychology

Associate Of Arts, Liberal Arts And Sciences