Sheila Green Email and Phone Number

• Establish a data-driven AVOD programming strategy to increase reach and engagement. Doubled Y-O-Y reach• Optimize streaming video content portfolio mix (Movies, TV, Live, Kids) and develop windowing strategies to both acquire and retain users & advantage The Roku Channel vs competition • Create and built tools for forecasting reach, steaming hours and revenue to better fill holes in channel schedules to meet OKRs• Work closely with product and engineering leaders to craft TRC’s first machine learning algorithm; integrate human-led curation and ML to optimize UI for engagement business goals. • Create and manage global editorial calendar• Partner with Marketing team to create content moments that establish TRC brand and tone• Strategize with Ad Sales team on sponsorable content packages and branded entertainment opportunities; manage implementation of initiatives with cross-functional teams. More than doubled sponsorship revenue. • Created content strategy for new TRC Kids vertical and to launch The Roku Channel internationally• Coach and mentor junior members of the team as they hone their skill sets and build their careers

Promoted to head 10-person team leading strategy and operations for Discovery’s AVOD and SVOD businesses reaching 1M+ daily active users.• Grew new streaming business to $100M+ revenue in two years• Oversee large-scale (50+ people) project teams for streaming content and product strategy, lifecycle marketing and publishing operations• Generated 8 quarters video stream growth through innovative, data-driven content programming and merchandising strategies• Increased conversion by 30% by leading all in-platform content discovery and user engagement efforts including personalization, machine learning and human-driven editorial• Negotiated with senior network leaders, distribution team and syndication partners for streaming offerings and marketing opportunities; increased content volume by over 600% and now provide over 25% of all new episodes streaming products before linear; streams increased by 60+%• Developed 1M+ stream digital-only franchises for sales and audience retention• Defined and created new revenue opportunities for sales which brought in more than $1M in incremental revenue; partner with sales to identify needs and sharpen product offering to meet goals• Head exploratory teams for possible global DTC SVOD businesses: commission market research, create product and content vision, develop launch marketing and rollout plan• Winner Best TV Everywhere Experience, CableFAX (2018), Finalist Best Steaming Video Mobile App, Webby Awards (2018), Cynopsis It List Honoree (2018)

Managed 5-person team and directed work of 30+ others to launch Discovery’s streaming video products• Initiated and developed the product vision and content strategy for Discovery’s AVOD and SVOD in concert with UX, engineering, and product teams• Pitched and gained buy-in on streaming product and content vision to C-suite executives • Developed go-to-market strategy for streaming: defined value proposition, created product marketing messaging and customer acquisition plan; beat revenue goals by 44% in year one• Commissioned research to validate assumptions for launch; iterate on content mix, product and lifecycle marketing strategies, and product features post-launch • Proposed business cases for features; collaborate with sales, finance, product, and research • Recruited, trained, and managed team of 5 staff

Oversee 6-person team and $250K budget to manage and expand site content for the #1 network for women• Increased page views by 2400%, increased in social followers by 162% and allowed networks to exceed their video stream targets by 45%• Created and directed audience development and content strategy across Web, mobile and social platforms for 5 Discovery Communications’ networks• Conceived of and created digital brand extensions -- including original video series, after shows, and a crime news site – that drove revenue and delighted fans• Partnered with Ad Sales team to generate 360 opportunities and sponsorship packages• Winner of Best Blog, CableFAX (2013)

Directed digital and social media strategies for Syfy.com • Instituted strategies and processes to integrate connections between Syfy’s linear programing and the networking Blastr sci-fi news site to drive Syfy’s best year ever for user engagement. • Created and maintained editorial schedule and priorities calendar for Syfy.com, Syfy mobile and various social platforms• Created and launched first user affinity program• Conceptualized and launched interactive Twitter story line for Syfy’s TV series Haven

Strategic leader of TLC.com content overseeing, optimizing and expanding traffic and lead generation.• Delivered double-digit page view and video stream growth and record-breaking year for revenue• Created Information Architecture and Taxonomy for original evergreen content on TLC.com • Conceptualized and created custom original award-winning video series for advertisers• Directed a team of up to 50 producers, writers and bloggers; oversaw other dotted-line employees• Interfaced with IT department to manage large scale CMS migration and video platform migration • Winner of Best Original Video Series for both Gracie Awards (2011) and The Vanguard Awards (2011)

Created and drove the vision of three separate audience channels• Delivered triple-digit growth in page views, unique visitors and video streams on all 3 properties • Developed new editorial tone on Science and Military Channel which lead to growth• Named one of the “Top 20 websites every scientist (or engineer) ought to know” by Wired magazine

· Delivered triple digit growth in average weekly video streams · Executive produced & wrote weekly program on technology; consistently among the week's Top 10 streamed clips· Official Honoree, 2007 Webby Awards (2013)

Planned and managed schedule, wrote host scripts for four-hour daily live web radio show including guest research, interview questions and promotion for AOL properties and initiatives

Wrote articles covering artists in three different radio formats and helped launch syndication program that brought NMC content to radio station websites all over the country

Reported and wrote technology news for radio broadcast as well as booked guests to place news in context, highlight emerging businesses and technology, and add levity to news broadcast.