Me v. PMDD, Inc. was born out of my daughter Brett's personal struggle with Premenstrual Dysphoric Disorder (PMDD) and a conviction we shared that no woman need suffer from PMDD without a way to fight back. Our Me v PMDD Symptom Tracker App was launched October 2017 and continues among the only apps in the world designed exclusively for those battling PMDD. The app and associated website make symptom tracking simple, accompanied by easy-to-read symptom graphs, a treatment tracker and a dedicated Self-Love Journal that can help women more effectively cope with and treat their PMDD.Our unwavering mission is to empower sufferers to take back the control over their emotional, mental and physical symptoms that PMDD imposes upon them, in order to gain insights, find support, explore treatment options, and live healthier and happier lives, while being a part of a movement of acceptance, awareness, and recovery for themselves and other women across the globe.

 Provide communications consulting and planning services to enhance the reputation and build the brand of client businesses.  Create high quality, clear and engaging written materials to meet client written communication needs, including executive communications, articles, speeches, plans, and more.  Develop new promotional products and comprehensive promotional strategies to create public interest and generate acceptance of client products and services. Current clients: Hospitality Excellence, Pompano Beach, FL

I've been on the IAPMD Board since 2017 and proudly served as President from May 2020-October 2024. The International Association for Premenstrual Disorders (IAPMD) was founded in 2013 as the National Association for Premenstrual Dysphoric Disorder (NAPMDD). What began as a collective of fellow suffers has grown into a global resource for anyone impacted by the core premenstrual disorders: Premenstrual Dysphoric Disorder and Premenstrual Exacerbation of underlying disorders.

Lead a project team responsible for establishing a global PMDD Community Coalition (PCC) of approximately 35 patient and professional stakeholders who convened in 2021 at a virtual Roundtable to outline a strategic plan for PMDD outcomes research and guidelines for PMDD patient-centered outcomes research. https://www.pcori.org/research-results/2020/pmdd-community-coalition-pcc-roundtable

 Developed strategic plan for nationwide organizational communications to reach more than 6,000 staff and tens of thousands of volunteer leaders nationwide to enhance business literacy and understanding of the Society’s mission and inspire staff and volunteers to be brand advocates.  Developed and helped tell “the ACS story,” starting with the CEO vision, through all internal communications vehicles (live radio programs, global intranet, e-newsletters, executive communications, All Staff Briefings, townhalls, etc.)1998-2009 – Served as National Director, Media Collaborations:  Managed national strategic collaborative media partnerships to distribute cancer information with Discovery Health Channel, America’s Health Network, AccentHealth/CNN, Conrad Productions, and others. Pursued new opportunities to distribute cancer information through strategic alliances with online and off-line media.1989-1998 - Served as VP, Marketing & Communications, Florida Division  Developed and implemented statewide strategic marketing and communications for Florida residents.  Launched and managed the American Cancer Society’s first statewide centralized 1-800 cancer information service. Conducted landmark marketing research which revealed that "information" should be a strategic direction for the organization. Produced a full-scale national magazine.  Spearheaded the first cause-related marketing partnership in the country with the Florida Department of Citrus. Created alliances with national media outlets to reach millions of Americans with lifesaving cancer information Developed new products and services which were adopted for nationwide implementation including the Personal Health Manager.  Awarded the organization's first National Silver Sword Award for having the nation's most successful year-round communications program.

 Managed all aspects of agency healthcare accounts including: communications consulting and planning, product positioning, messaging, print and broadcast ad production.  Developed new business in the healthcare field.

 Led seven-member communications team in all aspects of marketing, public relations and community health education for 289-bed Mayo-affiliated hospital. Generated inpatient revenue through development of a physician referral service. Created and implemented comprehensive corporate image campaign for new $56 million hospital. Coordinated grand opening events for newly-constructed hospital. Generated national media attention through creation of successful marketing and unique community health education programs and award-winning publication. Expanded market share of two satellite family healthcare centers Increased ER census by 20% through development of innovative workers’ comp management program.  Spearheaded formation of in-house sales for marketing hospital services to business and industry.