Sheila Murphy, Mba, Ba. Email & Phone Number

Airdrie, Ab, Ca

Calgary, Alberta, Canada

Cochrane, Alberta, Canada

Provided governance and leadership for strategic direction, financial management, regulatory compliance, and risk management for a credit union with $500M+ assets. • Established and approved strategic priorities that resulted in 39% asset growth over a three-year period and record member growth.• Managed CEO succession planning and selection and appointment of new CEO.• Served as Board Chair, Vice Chair, Secretary and Governance Committee Chair during tenure.

Calgary, Alberta, Canada

Managed sales operations functions for direct sales regions in US and Canada with combined sales of $275M+. • Managed the sales forecasting process and reporting to ensure accurate revenue projections.• Achieved 95% forecasting accuracy by implementing and monitoring funnel hygiene and deal inspection. • Developed weekly sales performance reporting and presentation material for area sales VP’s to deliver concise results updates to executive leadership including top closed deals and high potential opportunities and KPIs. • Analyzed sales data to identify trends and opportunities for improvement and provide actionable insights to the area Sales VP’s.• Leveraged corporate databases, CRM systems and analytic tools to provide sales reporting and trending to support business planning. • Managed sales compensation planning, quota targets, performance to plan, and appeals. • Prepared high impact presentation material for quarterly business reviews and other executive briefings. • Provided support to sales teams on CRM management, reporting, sales tools, and processes. • Authored weekly North America sales highlights newsletter showcasing strategic sales wins and customer engagements.

Calgary, Alberta, Canada

Provided strategic guidance and operational support for an 18-state sales territory, acting as a trusted advisor to the area sales vice president.• Compiled metrics on sales performance and compliance and authored weekly dashboard reports that included current sales forecasts. • Implemented remedial plans if metric results were below targets. • Created customized dashboards for each sales leader to monitor team performance and track progress against priority initiatives. • Provided guidance and coaching to regional teams on internal processes, procedures, and tools. • Documented internal sales processes, tools and managed communications of all critical sales notices, tools, and programs to optimize sales productivity. • Contributed to internal business planning and prepared all material for quarterly business reviews and other executive briefings. • Collaborated with marketing to execute sales blitzes and campaigns to stimulate funnel growth and revenue. • On boarded new hires and managed new graduate program candidates.• Developed and maintained internal sales reference document that earned a best practice reference by iso 9001 auditors.• Managed area sales transformation metrics to exceed targets and an area leader in overall reporting compliancy.• Created custom sales activity reporting for the area that was determined to best in class and was formally implemented across all regions.• Managed commercial account team interim for 6 months achieved 98% team funnel forecasting accuracy.

Served as channel enablement sales prime to a national service provider partner. Developed account plans to establish strategic imperatives, focus and initiatives to meet and exceed revenue targets. • Worked with channel product primes to achieve affirmative product inclusion and to coordinate product introduction activities, which included beta trials, training, product positioning and pricing. • Introduced new corporate programs, tools, and resources to the channel. Acted as escalation resolution prime for orders and tool issues. • Managed $1M+ marketing fund, which included developing strategic spending plans and ensuring effective use of funds to increase revenue and market presence. • Managed and monitored partner’s status and certifications to ensure they maintained Avaya partner and service medal status. • Provided single point of contact nationally for the channel and established close partnership and strategic working relationships through all levels of the channel partner organization.• Effectively managed the integration of Avaya and Nortel product lines and processes into channel partner’s operations. exponentially increasing adoption. • Created and implemented exclusive program offer for channel partner resulting in quarter over quarter growth, highest average selling price per system and achieving highest number of systems sold in Canada.• Managed partner training and certification activities to maintain partner medal and service status achieving the highest number of certified individuals and platinum sales and service expert partner.

Mba, Marketing And Strategy Development

Ba, History