I am an accomplished Senior Manager of Marketing, with extensive experience in brand strategy, digital transformation and the creation of impactful marketing assets. My career is marked by a track record of driving innovative campaigns and leading digital initiatives that enhance brand visibility and engagement. With more than 18 years of experience in the marketing field, I specialize in managing complex projects such as the ABET Annual Impact Report, overseeing website creation, and launching new products that resonate with target audiences.Key Contributions and Expertise:Annual Impact Report Management: I lead the development of ABET’s Annual Impact Report, ensuring it highlights our achievements and value proposition. This involves cross-functional coordination to gather data, analyze metrics, and present insights, making it a vital tool for stakeholders and industry partners.Marketing Material Creation: I spearhead the creation of diverse marketing assets, including flyers, ads, web copy and emails. My approach combines strategic messaging with creative design, aligning with brand standards to drive engagement across channels.Brand Management and Rebranding: As the primary brand steward at ABET, I am overseeing a comprehensive brand refresh that is currently underway. My role involves ensuring that our brand identity remains aligned with industry trends and effectively resonates with our audience. This ongoing rebranding effort includes managing the development of new brand materials, guiding strategic direction, and maintaining brand consistency across all channels to reinforce our position as a leader in education accreditation.Digital Strategy and Website Development: I have overseen the development and launch of critical digital platforms, such as cred.abet.org, enhancing user experience and optimizing content to boost engagement. My role involves collaborating with web development teams to implement design changes and ensure accessibility and seamless functionality that meets user needs.Product Launch and Strategic Marketing: I manage the marketing strategy for ABET’s annual symposium and new products, including credentialing courses and workshops. By leveraging data-driven insights, I enhance visibility, engagement, and enrollment.Leadership and Team Development: I am dedicated to coaching and empowering my team to excel in creative content development, strategic planning, and execution. I have played a key role in onboarding team members who now significantly contribute to our creative projects and marketing success.
Listed skills include Marketing, Public Relations, Editing, Event Planning, and 10 others.
