Brought a 2M Licensee business in-house to Jill Stuart Int'l and grew it to 8M within the first 4 years for the Evening Wear collection. Launched Jill Jill Stuart RTW with first season sales of 1.1M with placement in Neiman Marcus, Bloomingdale's, Rent-the-Runway, Revolve, Anthropologie and Macy's.Created and implemented business strategies for both Jill Stuart and Jill Jill Stuart. Identified, planned and implemented new business initiatives, paradigms and trends.Cultivated relationships for collaborations and partnerships that promoted Jill Stuart and Jill Jill Stuart.Oversaw daily operations in all departments.Set sales growth projections and sales strategies for Jill Jill Stuart.Conceptualization, creation and design for 5 collections a year for Jill Jill Stuart Evening and RTW.Executed collections by selecting color stories, prints & fabrications through to final showroom samples.Supervised fittings, maintaining consistency in quality standards, measurement specs. and grading & marking.Merchandised collections and planned seasonal cutting tickets to achieve sales goals.Maintained a profitable gross margin.Maintained relations with oversea China factories.Directed creatives and functionality of E-Commerce sites with constant monitoring for upgrades, best practices and maintaining sites's integrity. Budgeted for SEO/SEM. Analyzed data and sales to plan growth strategies.Directed and oversaw all content for brand messaging on multi-channels for the Jill Jill Stuart labels.Supervised production on main Collection's runway shows and presentations.Developed and maintained relations with major department stores' buyers.Planned marketing strategies on multi-channels and social media for both Jill Jill Stuart collections.Hired talent for various departments in the company.Negotiated and reviewed contracts and usage ranging from out sourced creative agencies, model agencies, HMU talent, photographers, event spaces and licensees.

Propelled Bahari Group from a little-known prom business into a major dress manufacturer with multi-labels and private label businesses. Acquired several licensee deals including House of Deréon, Nicole Miller for JC Penney and Jill Stuart Dress. Oversaw all aspects of the business from design, accounting, sourcing, and sales to bring the company to 33M in five years.Launched Dusk by Sheila Yen and Luxe by Sheila Yen, gaining market shares in the bridge evening wear sectors.Conceptualized and created 5 collections a year for DeLaru, Dusk by Sheila Yen and Luxe by Sheila Yen labels. Oversaw and managed all brand marketing messaging and content.Expanded domestic production to Asia significantly reducing cost of goods. Built and fostered private label business with White House/Black Market, Talbots and Cache to generate 12M a year revenues.Sourced and established relationships with oversea factories.Led design, sales, and production teams

Revived an iconic brand by creating a contemporary collection generating new market appeal and new audience.Conceptualized and designed five collections yearly.Supervised fittings and oversaw sample room.Conducted trend and market research seasonally in Europe.Worked with department store buyers building relationships and fulfilling their voids.