Sheila Balinas Email & Phone Number

Ad Optimization Expert-Ad Inventory Management: Monitor and optimize ad inventory to ensure efficient delivery of ads and maximize fill rates. This involves managing ad placements and adjusting targeting parameters as needed.-Performance Monitoring and Analysis: Monitoring ad performance closely, using analytics tools to track key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Make adjustments to optimize performance based on data analysis-Ad Platform Expertise: Stay updated on changes and new features in advertising platforms (e.g., Google Ads) and leverage them to gain a competitive advantage.-Reporting and Communication: Preparing regular reports detailing the performance of advertising campaigns, providing insights and recommendations to stakeholder.-Adherence to Best Practices and Guidelines: Ensuring that all advertising campaigns comply with relevant industry regulations and best practices, such as data privacy laws and advertising standards.-Campaign Setup and Launch: Responsible for setting up and launching digital advertising campaigns across various platforms such as Google Ads, display networks, and other programmatic ad platforms.-Ad Creative Management: Manage the trafficking of ad creatives (banners, videos, etc.) to ensure they are correctly implemented according to campaign specifications and compliance guidelines.-Troubleshooting and Issue Resolution: Troubleshoot technical issues related to ad serving, tracking discrepancies, and campaign performance. Work closely with technical teams and third-party vendors to resolve issues promptly.-Quality Assurance (QA): Conduct QA checks to ensure that ads render correctly across different devices and platforms. Verify that tracking mechanisms are functioning correctly to accurately measure campaign performance.-Continuous Learning and Optimization: Staying updated on industry trends, new advertising technologies, and best practices in ad operations.

• 

  Vma Global College

  Finance And Financial Management Services