Sheila Berry Email & Phone Number

Greater Seattle Area

• Independently responsible for developing, forecasting and monitoring growth for large apparel brands to achieve a revenue goal of +10% YoY, maintain ASP metrics and increase margin.• Proactively negotiating terms, costs and promotional opportunities with key vendors.• Understands the wants and needs of the customer to drive brand merchandising strategy.• Responsible for an annual revenue of $6M.• Taking initiative in infant gear category, inventory planning and sale campaign management for key brands.• Accountable for product compliance, merchandise quality and vendor operational excellence to improve product performance and customer experience.• Owns sales planning and event management for Baby Gear teams focusing on offering goods with ROI to zulily and vendor account.• Actively sourcing and onboarding new brands to deliver newness to zulily members every day.• Partner cross divisionally with marketing and creative teams to create strategic product sale campaigns.• Successfully manage, train and develop a team of Assistant Buyers.• Met and exceeded Q2 2018 financial and budget goals which grew portfolio +6% YOY by implementing pricing strategies, targeted marketing projects and curated product assortment that best service the customer.

Greater Seattle Area

• Developed, evaluated and negotiated vendor terms of new and existing products and price them appropriately to maximize demand and realized opportunities to increase margin.• Analysed products, categories and net sales to identify trends and react to member feedback to drive a better experience for future events.• Partnered cross functionally with internal stakeholders to guarantee post event processes are met on timeline.• Grew vendor portfolio +13% YOY ($22M) in 2016 with continued product development, vendor relationships and budget analysis.

• Established and maintained key vendor partnerships through education of zulily practices and terms to obtain crucial product information needed to elevate brand.• Curated product assortment and set the best campaign presentation to aid members in purchasing decision.• Audit events and site before going live to members to ensure compliant product selection and edit content.• Developed and managed timelines for buying teams, vendor accounts and stakeholders.• Awarded and recognized for being the top performing buying team in the Kid’s Division in Q2 of 2014

Greater Seattle Area

-Offering superior customer service to a more sophisticated clientele to ensure an exceptional shopping experience-Assisting clients in wardrobing, offering merchandise that effectively meets and exceeds client needs-Maintaining displays, restocking merchandise on sales floor and support floor-set execution Achieving selling standards and goals on a consistent basis-Utilizing the Clientele Program and book to develop and build a client base-Performed with a sales team to maximize retail goals daily

Greater Seattle Area

-Carried out daily department maintenance tasks-Performed as a strong team player to ensure unsurpassed customer service was reached-Sought new fashion and product knowledge-Set and achieved personal and team sales goals-Attended all classroom trainings on various management topics-Future Nordstrom Leader class-Spent one on one time with department manager and other key Nordstrom leaders to learn how to formulate a business plan, analyze reports, lead a team and plan events

Bellevue, Washington

-Set and achieved personal and team sales goals-Performed with the team to ensure the utmost costumer service possible-Built customer relationships through post purchase follow up-Opened new Nordstrom Fashion Rewards accounts-Provided customers with confident and sincere feedback regarding garment style and fit-Completed daily department maintenance tasks